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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Determine the number of new customers acquired: Identify the number of new customers acquired during the same period. This data can typically be found in your customer relationship management (CRM) system or sales reports. It provides insights into how much is being spent on acquiring customers.

Customers 113
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. the growth over those that don’t.

Service 69
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 118
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AI-powered martech news and releases: September 19

Martech

Yellow.ai’s VoiceX is an AI-powered customer service voice tool. VoiceX aims to enable more natural and effective AI-driven voice interactions for customer service. Sprout Social has a new integration with Salesforce’s Agentforce assistant for Service Cloud.

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AI is poised to disrupt the world of martech vendors and users

Martech

It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services. One company, fintech giant Klarna, has gone so far as to ditch two major vendors in favor of DIY software.

CRM 131
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Account A business, customer, lead, or prospect a company engages with to sell products or services to. Today, all interactions, contact details, preferred services, and transaction histories are stored in customer relationship management platforms (CRMs).

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What Is a Storefront Builder Template? (And How It Helps Your Online Shop)

Salesforce

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?