ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Follow-up question: What are the biggest obstacles to achieving those goals? Follow-up question: Do you read any blogs in this space? Cold email and referrals have often been quite effective.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

MAY 6, 2021

Some of those paths may even end up being dead-ends. Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. Make better long-term strategic decisions. You may have invented the next Google Glass : a great product with tough, niche demand.

Non-Profits 92

Non-Profits Government B2C Niche 92

Lead Fuze

MAY 27, 2023

And with advanced technology at their disposal, these agencies can cater to clients from small businesses up to large enterprises depending on budgets and other factors. Thanks to advancements in technology (and some clever strategizing), these companies can now serve diverse clientele with varying budgets. But which one is better?

Profit margin 40

Profit margin Technology Technology Clients 40

PandaDoc

APRIL 27, 2018

It covers the following information: what you are going to sell or produce, the structure of your business, your vision on how to sell the product, how much funding you need, information on financial projections, among other details. Your business plan must address them in a clear, concise, strategic, and realistic way.

Transportation 84

Transportation Niche Profit margin Objectives and Key Results 84

Hubspot

OCTOBER 27, 2016

After all, 69% of marketers are using social media to build a following. Now that most marketers really do understand that social media is a strategic must-have, how can we make it more manageable? That’s where a calendar is particularly useful -- not only to announce the launches themselves, but to drop “teasers” leading up to them.

B2C 78

B2C Networking Launch Promote 78

Heinz Marketing

MARCH 11, 2019

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. Grab your board. Derek: Yeah.

Pipeline 62

Pipeline B2B Sales X-functional 62

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Every business has distinct needs, and the amount you should budget depends on your business model and niche, but it can still be helpful to look at some examples.

E-commerce 114

E-commerce Objectives and Key Results B2C UX 114

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. A pop-up on the cognitiveSEO blog has a quote from Bill Sebald: Start with influencers who are already connected to your brand; the chances of getting a reply are much higher.

B2B 110

B2B Promote B2C Niche 110

SalesHandy

MAY 22, 2020

Outbound sales is the evergreen sales technique that is being followed and improvised every now and then. Outbound sales is the sales methodology where the primary communication with the client is initiated from the organization’s side, followed by nurturing and closing the deal. What is outbound sales? Control over the communication.

Cold Call 84

Cold Call B2C Technique Appointment 84

Hubspot

AUGUST 21, 2023

The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. These people make up what is called the "buying center." First up is the attract phase.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

NOVEMBER 2, 2015

I’ve assembled this list of tips that can help you bring your B2B content up to the next level. Whenever you spend a lot of time in a particular niche, the jargon rubs off on you. While overuse will muddy up your content, using jargon strategically can make people feel included, welcomed, respected, and appreciated for their knowledge.

B2B 78

B2B Niche Technique B2C 78

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. Of course word-of-mouth from your friends matters, but I’d wager there are some trusted influencers that you follow as well. They have 1M+ followers and drive 2% - 5% engagement per post. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

SEPTEMBER 29, 2014

Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? 1) Get to know your niche. “iPhone photography” is more of a niche.

Niche 78

Niche Real Estate Strategize B2C 78

Hubspot

NOVEMBER 27, 2019

With over eight years experience spanning across both B2B and B2C industries, I'm passionate about everything involving social media -- especially Twitter. Building influence begins with the basics of your profile because that's what your potential followers will look at (aside from your content) to decide if they want to follow you.

Consult 100

Consult Clients Follow-up Networking 100

Sales Hacker

DECEMBER 21, 2020

Businesses in all niches were forced to reconsider their models and seek additional profit streams online. Strategize your marketing efforts. It is a long-run game, but if Canva was able to acquire 15 million users and 300k paying customers , you can definitely find the right approach for the B2B niche.

Lead generation 105

Lead generation B2B Niche Promote 105

ConversionXL

MAY 27, 2020

This person asked us to add a barely relevant link to our blog’s category page: Sometime, somewhere, they read that they were following “best practices.” B2B copywriting almost always requires more skill and time compared to B2C. They’re easy to link to when you’re looking for data to back up your claims. Cons of guest blogging.

B2B 142

B2B Niche Pitch Follow-up 142

Lead Fuze

AUGUST 16, 2021

You probably start contemplating, “Do you need to start setting a program in place for your company?”, “Should your company ride with this hype train, too?”, “How should you do it?”, “Are you following the right path?” Google+ and Twitter are ideal for both B2B and B2C. 4 It Requires A Strategic Approach. Click To Tweet.

Campaign 52

Campaign B2C Promote Pitch 52

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

JULY 17, 2018

Account Based Sales in B2C sales. On the other hand, the hyper-personalized focus required by account-based selling is a massive overkill in a B2C environment. ABS applied in such environments will likely just ramp up the metrics you’d like to trim. Opportunities for upselling, cross selling etc. are unusually high.

Cross-sell 54

Cross-sell B2C Sales Represent 54

Hubspot

FEBRUARY 15, 2017

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”.

Campaign 72

Campaign B2B B2C Promote 72

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. It’s been written up. I don’t know. It’s quite fun. Matt: Yeah.

Pipeline 50

Pipeline B2B Sales Pitch 50

Sales Hacker

DECEMBER 8, 2017

Top 2018 Sales Trends & Predictions – Strategic Headlines. Your sales cycle is now longer, because you have to set up a discovery call. You can have the discovery conversation right on the website, immediately followed by a calendar invite with a sales demo firmly locked in place. This is the now, and the future.

Sales 96

Sales Cross-sell Up-sell Pipeline 96

Hubspot

JANUARY 15, 2013

It really all boils down to thinking strategically about your marketing goals, and making sure your online tools -- such as your lead gen forms -- match those objectives. Follow these steps to help you determine what information you can (and should be) asking for on your forms. Seem like a tall order? Step 1: Understand Page Friction.

Pharmaceutical 75

Pharmaceutical Lead generation Contact Campaign 75

Hubspot

NOVEMBER 9, 2023

Together, we'll walk step by step through setting up your account, developing a strategy, and understanding how to market your brand on X. Whether you‘re doing business-to-business (B2B) sales or business-to-consumer (B2C) sales, X can help you reach your audience and showcase your offers. Treat your X account like your business card.

X-functional 73

X-functional Sell Networking Follow-up 73

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Is it Finally Time for You to Step Up?

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Is it Finally Time for You to Step Up?

B2C 78

B2C B2B A/B testing Education 78