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Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?

SaaStr

This is cheap and while it’s more a “second touch” than new lead generation, it almost always works at least a little bit. The B2C playbook here just doesn’t work as well in B2B. But in B2C and e-commerce? A little bit. And marketing, done well, on platforms almost always works.

B2B 104
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10 Qualities Your Funnel Marketing Software Should Have

ClickFunnels

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. The goal is building funnels, so partnering with the right platform to create, manage, and optimize your funnels matters.

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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers.

B2B 122
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AI-powered martech news and releases: February 20

Martech

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. It includes lead generation from website traffic, converting visitors into qualified leads. Semcasting introduced Identity ToolBox, a data discovery platform for marketers.

Launch 94
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Business development representative (BDR) A sales team professional dedicated to outbound lead generation, reaching out to prospects to create sales opportunities. Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers.

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YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

In 2025, getting pushed through YouTube recommendation system is crucial for long-term growth, engagement, and lead generation, while keyword search optimization is useful for initial traction and credibility in topics very relevant to your audience. Long-form = higher intent. On social, short-form wins.

B2B 79
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5 ways to get your B2B buyers to care in 2025

Martech

Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now. Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Final thoughts B2B buyers are navigating the same challenges you are.

B2B 117