Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?
SaaStr
DECEMBER 28, 2024
This is cheap and while it’s more a “second touch” than new lead generation, it almost always works at least a little bit. The B2C playbook here just doesn’t work as well in B2B. But in B2C and e-commerce? A little bit. And marketing, done well, on platforms almost always works.
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