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Where to find marketing ideas to boost your performance

Martech

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. One day I noticed a significant UX difference from when I was last on the site. Consider different types of UX decisions. Look for opportunities to test things out. What triggers an automated message?

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13 essential SEO skills you need to succeed

Search Engine Land

We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” Corey Morris , Chief Strategy Officer, Voltage. “The greatest skill in SEO is problem-solving. .”

UX 124
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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. As I write, it’s still buggy with poor UX.

B2B 101
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How to Recognize Great Conversion Optimization People

ConversionXL

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Sure you *could* have a whole team – but more people adds more complexity as well as cost.

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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Meeting 114
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Customer Journey Maps: A Step-by-Step Guide

ConversionXL

Adaptive Path, a UX/digital design agency that was acquired by Capital One, talks in terms of “experience maps.” A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. No two journey maps are exactly the same. How to build a customer journey map in 5 steps.

Customers 100
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Newsletter Optimizations Your Publication Should Make

Hubspot

of B2B and 14% of B2C publishers use email or subscriber lists to drive revenue. of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Remember that audience attention spans are spread thin, and headlines represent the first point of connection for rapport-building.