Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions.

Niche 101

Niche X-functional Referrals Gaming 101

Heinz Marketing

MAY 16, 2022

Why did that bubble up as a topic for you? Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. Customer experience. It touches everything.

Pipeline 96

Pipeline Referrals X-functional Cross-sell 96

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

MARCH 21, 2017

But even if that had never gone public, it was still a cool way to hook a fan up–and all they would have been out was a couple bucks.”. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial. Lord & Taylor.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

FEBRUARY 24, 2012

Punch cards, points, rewards programs -- customer loyalty seems like a game only B2C marketers can play in. On a scale of 0-10, customers respond to the question "How likely is it that you would recommend [Company X] to a friend or colleague?" If you have current customers who are inactive, wake them up!

B2B 77

B2B Customers Education X-functional 77

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs.

Networking 59

Networking B2C Cross-sell Negotiate 59

Sales Hacker

AUGUST 30, 2018

If you’re selling car tires, anyone with a car is a fit. Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains. CR(t) —The conversion rate as a function of time to get to a single SQL. Sign-up] for a webinar and social events.

Prospecting 58

Prospecting SQL GTM X-functional 58

SaaStr

DECEMBER 31, 2019

Prior to that, she has 13 years of B2B and B2C experience in Silicon Valley and has led marketing teams at Dropbox, Salesforce and Nvidia. And part of the time the salespeople don’t want other people know they’re using it because it’s a way that they could get a leg up on the other sales people on the team.

Product 64

Product B2B X-functional Growth 64

Heinz Marketing

MARCH 11, 2019

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months.

Pipeline 65

Pipeline Sales B2B X-functional 65

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. So, “bottoms up,” I suppose. 4) B2B (Business-to-Business). 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Then using that as a way to build up trust and transparency in a sales cycle and coordinate a handoff. We’re on iTunes.

Growth 78

Growth Contract Pipeline B2B 78

SaaStr

MARCH 26, 2024

Before diving into your questions, you’ll want to head over to the link below and sign up for an exciting event coming up this week. On Wednesday, March 27th, SaaStr is hosting AI Day, you can sign up for free at this link. Many folks in CS don’t want to hear that their outbound emails are horrific or that they don’t follow up.

Price 119

Price X-functional B2C B2B 119

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. It’s a pretty exciting opportunity and I feel really grateful and lucky as a marketer to be able to lean into both B2B and B2C skill sets. It’s been written up. Insert company name X did Y.

Pipeline 54

Pipeline B2B Sales Pitch 54

SaaStr

OCTOBER 30, 2020

Often we hear that SaaS founders have to be the ones onboarding, selling the first customers and asked me to kind of boutique almost kind of handheld process. Harry Stebbings: Totally get you in terms of kind of resourcing up. How do you think about what it takes to come up with great ideas for useful content from a first standpoint?

A/B testing 111

A/B testing X-functional Start-ups Launch 111

PandaDoc

MARCH 7, 2023

Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. Sales workflows provide flexible and adaptable roadmaps that can be continually improved to keep up with evolving consumer needs and preferences. This visual aid gives every member of your sales team a big-picture view of the entire selling process.

Process 52

Process Objectives and Key Results Pitch Sales 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? And so, yeah, I guess over the last 10 years I’ve worked my way up and around. I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. B2B marketing, yes.

Start-ups 56

Start-ups B2B A/B testing Pipeline 56

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Copy either sells or it doesn’t.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Leading a large, remote-first team.

GTM 101

GTM Gambling B2B E-commerce 101

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. Your competitor has feature X, you need feature X. That’s what a unique value proposition (or unique selling proposition, USP) should do, right?

A/B testing 162

A/B testing X-functional Price Gaming 162