Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 106

Promote Campaign B2C Retail 106

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 103

Sell Cross-sell Finance B2C 103

PandaDoc

MAY 8, 2024

million small businesses , which constitutes up to 99.9% Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Martech

JUNE 9, 2022

Companies are also prioritizing going direct to customers, with 54% of B2B organizations already selling directly through their websites. Further, B2B companies are responding to the same changes in consumer preferences hitting B2C. B2B and B2C marketing and customer behavior have long been considered entirely separate things.

B2B 121

B2B B2C Launch Growth 121

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. ” And he was completely right.

Drivers/motivators 103

Drivers/motivators B2B B2C Quota 103

SaaStr

DECEMBER 16, 2023

This isn’t B2C and virality won’t accelerate the process enough in the early days. True in B2C too of course. And it may burn up half your cash and a year of time. You absolutely have to hire someone that can recruit, and that has sold a SaaS product at least a smidge harder to sell than yours.

B2C 90

B2C Cross-sell Start-ups Up-sell 90

Sales Pop!

APRIL 11, 2024

It’s a goal we strive for in selling. To work the issue, let’s consider a B2C example that is familiar to us all. And clearly, this B2C hotel example highlights something that doesn’t work. The honesty needle points way up. Why don’t all selling organizations do this? Client Satisfaction. Not by a long shot.

B2C 52

B2C Clients Contract Account management 52

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. It doesn’t have to.

Sell 246

Sell Objectives and Key Results SQL B2B 246

SaaStr

MAY 28, 2022

Go sell something pic.twitter.com/TLzgbuQLnW. They also importantly predict SaaS spend to grow to $200 Billion next year, also up almost 20%. Some of your customers in B2C and that are startups may be under pressure and cutting back. Gartner, spending on SaaS: 2020: $120B 2021: $152B 2022: $177B 2023: $208B. That’s a lot.

B2C 135

B2C Drivers/motivators Up-sell Sell 135

Hubspot

JANUARY 2, 2014

B2B sales now look a lot like B2C sales. In the B2C space, we never really tracked sales because we recognized that so many buyers were different. By the time she shows up to the restaurant and actually places her order, three weeks have passed. It''s become a topic many try to avoid rather than promote.

B2C 68

B2C B2B Cold Call Pipeline 68

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart.

B2B 105

B2B B2C CRM Engineering 105

Martech

MARCH 16, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 ( registration is free ).

B2B 99

B2B E-commerce B2C Drivers/motivators 99

Lead Fuze

JANUARY 6, 2022

If your organization sells consulting services, you can easily help people understand what you do by sharing the stories of clients who successfully used your service to grow their brand. Unlike B2C businesses that enjoy short sales cycles, B2B suffers from long and complex sales cycles. It sells outdoor stuff to millennials.

Technique 105

Technique B2B B2C Contract 105

Martech

OCTOBER 23, 2023

To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know. followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies.

Pharmaceutical 125

Pharmaceutical Healthcare B2C Strategize 125

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. Further, social media can be used to "warm up" leads before you eventually reach out in a more formal capacity.

Sell 88

Sell B2C Cold Call Pitch 88

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. So what changes? A more complex sales cycle.

B2B 130

B2B B2C Retail X-functional 130

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

B2C 96

B2C Angle B2B Pipeline 96

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. When you shift your email perspective from “I have to sell more stuff” to “I have to grow intent,” that changes how you approach email all the way through the sales process. Intent makes the difference.

B2C 130

B2C B2B CRM Contact 130

Martech

OCTOBER 16, 2023

The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases. Then you test and optimize again.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

Sales Hacker

SEPTEMBER 12, 2022

In this article, I’ll explain how startup companies can identify their target market and sell to them effectively. Related: Mastering Founder-Sales: 10 Lessons from 150+ Early-Stage Start-Ups. Selling to your target market. Know what you’re selling. Ask yourself these questions: What exactly am I selling?

Sell 81

Sell B2C Strategic partnership Sales 81

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. Daily operations: Running an online store is no easy task — tools that help with your day-to-day operations can free up your time.

B2B 74

B2B B2C Retail Manufacturing 74

SaaStr

JULY 21, 2019

Certainly, if you require a credit card immediately: Your conversions go up! The best SaaS apps we love that sell to all sized customers, not just Enterprise, are just easy. Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? The short-term data often says otherwise.

B2C 57

B2C Up-sell Conversion Start-ups 57

Martech

SEPTEMBER 26, 2022

Digital wallets are becoming more commonplace and even legacy financial institutions are finally waking up to the new trends. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. It’s focused on doing more than selling products or services.

E-commerce 116

E-commerce B2C Finance Referrals 116

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Martech

SEPTEMBER 28, 2023

This is true for B2C and for B2B marketers. This company uses independent financial advisors to sell their funds. In the box with the framed, personalized cartoon was a short note from the wholesaler, saying they hoped to catch up and asking the advisor to either call or expect a call. People don’t want to think about dying.

Finance 129

Finance B2C Lead generation Up-sell 129

SaaStr

JUNE 22, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Picking cofounders that aren’t as committed. B2B folks want to do B2C. Perhaps most importantly these days, “PLG” does not magically make a business model work, or a product magically sell itself. Related to the prior point.

B2C 92

B2C B2B Up-sell Start-ups 92

Martech

MARCH 22, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Legal fights over brand rights mean Stoli can sell under either name in 150 countries, while the other one can only use the name to sell in Russia and the Netherlands. as they say in Latvia.

Government 94

Government B2C Legal Up-sell 94

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Cross-selling : Offering customers related or complementary products.

B2B 130

B2B Cross-sell Pharmaceutical Account management 130

Salesforce

JANUARY 30, 2024

You might think you know when your sales are up or down (and how that affects the bottom line), but are you using the right formula? For most consumer companies (B2C), the expense-to-sales ratio should be in the range of 25% to 30% of net sales. Also, if your data isn’t clean or up to date, it may give you false insights.

CRM 114

CRM B2C Commission Sales 114

Martech

OCTOBER 7, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Editorial Director.

B2B 117

B2B E-commerce Customers B2C 117

SaaStr

JULY 27, 2022

But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. At PayFit, they prioritize hiring junior talent hoping to grow their sales skills and ambitious to move up at the company. Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

Go To Market 74

Go To Market GTM B2C Price 74

PandaDoc

MAY 9, 2024

Let’s look at the elements that make up the sales velocity definition. You may find out that you need to speed up the pace of deals for SMBs, while a longer sales cycle is optimal for enterprises. A low sales velocity can even indicate that you need more salespeople to speed up the flow of your pipeline.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Lead Fuze

JULY 5, 2023

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. Finally, we’ll touch upon how well-written scripts can speed up training times by serving as references for new hires. What keeps them up at night?

Objectives and Key Results 52

Objectives and Key Results B2C Lead generation Sales 52

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. How Salespeople Build Rapport When Selling. UK, Japan, Canada, Australia, France, and Germany.

Cross-sell 62

Cross-sell B2C CRM Quota 62

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. Get MarTech! In your inbox. Processing.Please wait.

B2B 117

B2B E-commerce B2C Drivers/motivators 117

SaaStr

MAY 19, 2022

If your product is so wonderful that people would buy it themselves, you don’t need to sell it to them. Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. Target B2B and B2C both by focusing on people. Building a great product.

Drivers/motivators 97

Drivers/motivators B2C B2B Growth 97

Cience

APRIL 30, 2020

Digital selling platforms are quickly replacing phone-based and in-person selling today. Though B2C industries may be leading this change, B2B sales are not far behind. Oftentimes B2Bs have a wide range of clients that differ from each other much more than typical B2C customers. How can you get in that 20%?

Gaming 102

Gaming B2B UX B2C 102