Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Whenever I bring this topic up with marketers, directors, or executives all across the B2B world – I get met with blank stares. Open up those channels of communication. This works for B2C (e.g.,

Niche 137

Niche Intrinsic Campaign B2B 137

SaaStr

FEBRUARY 2, 2022

It gets even more repeatable once you have a mini-brand , once many prospects and customers in at least one niche segment have heard of you. And yet since it often takes a few years to get there, decay also sets in: Often, only some of the sales reps can really sell. This isn’t B2C. Finally — you do have time.

B2C 88

B2C Gaming Niche Start-ups 88

Hubspot

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. A store that sells t-shirts and other clothing and accessories (like Target ).

B2B 101

B2B B2C E-commerce Drivers/motivators 101

PandaDoc

APRIL 26, 2023

In the case of a B2C business, these might include sex, age, marital status, etc. Seal your deals faster than ever Use PandaDoc’s quote builder, templates and analytics and sell more. This approach is more common in B2C businesses, although B2B companies also use it sometimes. What is customer segmentation?

Customers 52

Customers E-commerce B2C Legal 52

SalesHandy

MAY 22, 2020

In 2020, outbound sales is not just restricted to selling your product, rather it’s also about designing a robust sales process and predicting the revenue for your organization. Inbound sales is focussed on pull selling whereas outbound sales is more of a push selling. B2C outbound sales. Types of Outbound sales.

Cold Call 84

Cold Call B2C Technique Appointment 84

Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. Acosta added, "Choose people who may not have hundreds of thousands of followers but have clear authority in their niche because their followers will trust their opinion and engage more with the content they make for you (which is the whole point!).".

Niche 101

Niche X-functional Referrals Gaming 101

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

ConversionXL

JULY 7, 2020

That said, company promotion is indirect—don’t plan a hard sell. Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Let’s say you’re selling insurance, a highly competitive product.

CTR 114

CTR Niche Objectives and Key Results Finance 114

VanillaSoft

JUNE 28, 2021

2020 was a hell of a year for everyone, especially homebuyers, owners wanting to sell, real estate agents, and mortgage loan officers. You can stand out by guiding them through it rather than focusing on selling them the loan. Corner the market Understand your customers Niche up Reviews and referrals Build a quality database ??

Real Estate 52

Real Estate Niche Finance Referrals 52

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Get 1:1 with qualified leads and customers.

Customers 59

Customers Cross-sell B2C Campaign 59

Martech

AUGUST 31, 2021

“We started off as a B2C product,” she said, “trying to help people who moved to new places integrate into a new culture, a new city – and we were really about people needing to meet in person; community was about being face-to-face.” “You go from A to B, you sell someone something.

Technology 117

Technology Technology Networking CRM 117

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. The power of selling will never move away from human interaction.

Non-Profits 223

Non-Profits Sales CRM Pipeline 223

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. A pop-up on the cognitiveSEO blog has a quote from Bill Sebald: Start with influencers who are already connected to your brand; the chances of getting a reply are much higher.

B2B 110

B2B Promote B2C Niche 110

Hubspot

MAY 6, 2021

Some of those paths may even end up being dead-ends. Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. You may have invented the next Google Glass : a great product with tough, niche demand. That answer is, " everyone."

Non-Profits 91

Non-Profits Government B2C Niche 91

Hubspot

JUNE 11, 2020

Or, if you're selling a B2C product, you might want to focus on the bigger, broader networks like Facebook or YouTube since they have a large range of audience demographics. Instagram's Live feature allows you to film streams that show up in your following's Stories feed for 24 hours before disappearing.

Non-Profits 101

Non-Profits B2C Launch Networking 101

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. You can probably come up with dozens of characteristics by which to segment your customer base , but start with these five: By first product bought. A larger AOV can make up for a shorter customer lifespan. Which cohorts to monitor.

Non-Profits 126

Non-Profits Niche Campaign Referrals 126

ConversionXL

SEPTEMBER 9, 2021

It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” [via Smart Insights ]. Social selling app Depop does this by combining user-generated content with influencer Q&As.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Sales Pop!

JANUARY 31, 2023

People will scroll up and down your web pages looking for a solution to their pain points, but if you don’t explicitly tell them what to do next, they won’t know what action to take, how to do that, and what outcome they can expect. To speed up their decision-making, create urgency with your CTA copy.

Conversion 52

Conversion Real Estate B2C Niche 52

PandaDoc

APRIL 27, 2018

It covers the following information: what you are going to sell or produce, the structure of your business, your vision on how to sell the product, how much funding you need, information on financial projections, among other details. A business plan is integral in selling your company to potential investors and bankers.

Transportation 84

Transportation Niche Profit margin Objectives and Key Results 84

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell 55

Cross-sell B2C Sales Represent 55

Salesmate

MARCH 17, 2020

You are gearing up to launch your product’s sales process. Or maybe you are planning to expand your startup and are gearing up to explore the unknown territory. B2B sales is a much more complex process than B2C sales. The steps of your sales process consist of separate selling activities. Follow-Ups.

Process 125

Process Objectives and Key Results CRM Sales 125

ConversionXL

SEPTEMBER 2, 2019

Of course, I’m a total social login fan, but at least offering your users a choice between filling out a registration form and signing up using their social account IDs seems like straightforward business sense. On the other hand, Easytobook , a B2C company, had 1.5 We can assume so-called ‘password fatigue’ will only get worse.

Networking 73

Networking B2C Niche User Experience 73

Lead Fuze

AUGUST 16, 2021

With so many social selling channels available to promote your products and services on, it’s easy to get lost in the crowd. For instance, if you’re in a B2B (Business to Business) sector, LinkedIn is the best platform for sharing content, while Facebook is the most suitable for the B2C (Business to Consumer) environment.

Campaign 52

Campaign B2C Promote Pitch 52

SaaStr

AUGUST 12, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling and VC funding. So clearly there are areas of our economy that are slow growing and B2C has its challenges. Hey man, thanks for pulling me up here. And that’s probably one of the many reasons your insider stepped up. Nathan: Yeah.

Price 82

Price Pipeline Meeting Growth 82

ConversionXL

JUNE 24, 2014

Of course, I’m a total social login fan, but at least offering your users a choice between filling out a registration form and signing up using their social account IDs seems like straightforward business sense. On the other hand, Easytobook , a B2C company, had 1.5 Impressive, but given only 3.4% Source: Imagescape.

User Experience 130

User Experience Networking E-commerce B2C 130

ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. 2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years.

Profit margin 116

Profit margin Commission Networking Referrals 116

Hubspot

JULY 23, 2012

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. 2) Have you seen B2C companies be successful with LinkedIn Company Pages? B2B companies naturally thrive on LinkedIn, just as B2C companies tend to find it simple to thrive on Pinterest.

B2C 72

B2C Entertainment Trust B2B 72

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. So the new sales leader is trying to figure out, can we go further up market? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. So much talk about doom and gloom.

Niche 88

Niche Follow-up Start-ups Growth 88

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. With freemium, it’s relevant only if a company bumps up against a freemium limit and must upgrade to premium or migrate to another product. Cross-sells. Users sign up for free without including any payment information.

Customers 119

Customers Cross-sell Referrals Networking 119

ConversionXL

MARCH 21, 2017

Micro influencers are niche influencers with 500–10,000 followers, but they drive high engagement with 25% — 50% engagement per post. But even if that had never gone public, it was still a cool way to hook a fan up–and all they would have been out was a couple bucks.”. Here are a few examples from a diversity of companies.

B2C 78

B2C Trust X-functional Pitch 78

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay. Times are good.

Price 90

Price Product Start-ups Niche 90

Sales Hacker

DECEMBER 8, 2017

Growth of Omni-Channel Sales Strategies & Social Selling. Amazon is your new competitor – They now sell everything and dominate every product category. Trade show and conference networking and selling – Places like Sales Machine and Dreamforce are ideal to make sales calls and the CEO is always there. Lead fills out a form.

Sales 97

Sales Cross-sell Up-sell Pipeline 97

Hubspot

SEPTEMBER 20, 2012

Let's explore how some brands are using it -- B2B, B2C, ecommerce, we'll run the gamut -- so you can see what successful implementation of gamification looks like, and what kind of results it can drive. Pretty impressive for a niche local business! Make sense? But How Can Real Companies Gamify? So, what happens next? How did he do it?

Gaming 73

Gaming Consult B2C Niche 73

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anything less is failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

MAY 23, 2017

Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up. To do that in a B2B or high-ticket B2C client, you need to serve the sales leader as much as you serve marketing. in this rapidly changing space."

Clients 72

Clients Technology Technology Contract 72

Heinz Marketing

MARCH 11, 2019

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months.

Pipeline 62

Pipeline B2B Sales X-functional 62

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Every business has distinct needs, and the amount you should budget depends on your business model and niche, but it can still be helpful to look at some examples.

E-commerce 117

E-commerce Objectives and Key Results B2C UX 117