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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. When starting out, many agencies blog about topics directly related to their offering. This is great if you’re creating success stories, but less so if you’re writing about high-level, tactical fluff.

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Top Boston Startups with Female Founders

CloserIQ

According to one study of 45,000 business leaders , women receive higher marks on average for leadership effectiveness. Researchers believe that this is in large part because women are more likely to ask for feedback from others and use that feedback to improve. The leadership team is all-f emale. See open roles.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

I like this definition (and the whole article) from John Cutler: "Success Theater is celebrating hitting the quarterly goal without acknowledging the corners you had to cut and the people who will have to clean up the mess. And it's rampant in our internal meetings, blog posts, and presentations.".

Growth 100
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Best Sales Podcasts: An Ultimate List of 100+ Must-Listens

Lead Fuze

The Best Sales Podcasts for You This 2021. The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. From individual sales reps to Founders, there are so many great “shows” to help you become better at your job.

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20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

And when it comes to expert advice & motivation, LinkedIn is the best place with over 400 million professionals sharing their stories & lessons. And when it comes to expert advice & motivation, LinkedIn is the best place with over 400 million professionals sharing their stories & lessons. He is the founder of Close.io

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20+ LinkedIn Influencers a Sales Person Must Follow in (Updated 2022)

SalesHandy

And when it comes to expert advice & motivation, LinkedIn is the best place with over 400 million professionals sharing their stories & lessons. And when it comes to expert advice & motivation, LinkedIn is the best place with over 400 million professionals sharing their stories & lessons. He is the founder of Close.io

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The Inbound CMO's Biggest Hurdle? Selling the Rest of Their C-Suite

Hubspot

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. There''s a digital disconnect in the executive ranks," author Jake Sorofman writes, "a leadership vacuum created by a mismatch between expertise and authority. I am not exactly a ''digital native.''

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