ConversionXL

MAY 8, 2017

Is Product Page Copy Actually That Important? Is Product Page Copy Actually That Important? So while it’s not as blatant as a hero image or a value proposition, product page copy is an important component of a successful eCommerce site. Do people really read product descriptions ? Substantially. This is pretty intuitive.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

MARCH 20, 2015

Forget best practices, focus on principles when evaluating design screens. The most important thing in conversion optimization is the discovery of what matters. I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born.

Drivers/motivators 110

Drivers/motivators A/B testing Conversion Launch 110

Hubspot

JUNE 3, 2016

Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. And it's incredibly important for marketers to keep a pulse on. Understanding NPS and the Trust Index.

Trust 52

Trust Promote Clients B2B 52

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. For lack of better words…f*ck that. Heck, stand at the head of it.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

JANUARY 24, 2018

Two of which are currently sales and marketing. As a result, I am the lead generator, the SDR , and the closer. While this may seem laborious, it gives me tremendous power over revenue. I’m in control of every step of the sales process – from awareness to decision making. That way, I’m not waiting for someone else to bring me leads.

Lead generation 84

Lead generation Technique Pipeline Referrals 84

Hubspot

JUNE 21, 2018

Follow along to learn more about the importance of the emerging field of UX, what designers are being hired to do at a wide range of companies today, and why every type of business can benefit from thoughtful UX design. To have successful visual design, artistic design principles including balance, space, and contrast are crucial.

UX 77

UX User Experience Objectives and Key Results Technology 77

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 6) Blogging. An individual or group of people usually maintains a blog.

Networking 78

Networking Non-Profits Engineering Follow-up 78