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Email marketing 101: The five basics

Martech

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

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How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2)

ClickFunnels

While digital courses may not be quite as sexy as a new iPad, they represent the ultimate means of putting your business out in the open. Yes, despite hours and hours of meticulous research on your industry and marketing tactics, your blueprint may not be perfect. The hype behind launching a new product is hard to replicate.

Launch 244
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Cold Email Copywriting: 10 Best Practices for 2022

Veloxy

As a salesperson, there is nothing more discouraging than writing a cold email only to receive an average open and response rate. And you sent the email from a feature-rich email marketing software. But should we be surprised with average open and response rates? opening the email).

Quota 204
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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad. Sometimes even in the dreaded spam folder.

CTR 102
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Effective Guide: How to Write a Professional Email

Lead Fuze

Understanding how to write a professional email is crucial in today’s digital business landscape. No matter your job title–be it salesperson, recruiter, marketer or entrepreneur–being able to craft compelling emails can be key for successful communication. Why a Good Email Subject Line Matters?

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Cold hard fact #1 : Most cold email ROI sucks. Sales reps and managers are frustrated by the fact that today’s average cold email response rate is a lousy 1%. You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. They’ll thank you for it.