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What Your Clients Can Teach You

Iannarino

The Gist: In the past, salespeople had an advantage created by an information disparity: the salesperson had information unavailable to their client. We spend a lot of time helping our clients by teaching them how to produce the better decisions they need, closing the information disparity gap. Their Industry.

Clients 201
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Good Revenue And Bad Revenue

Partners in Excellence

Good revenue has the following characteristics: It generates strong profitability because it is from deals that we know how to support well. Because these deals are significantly outside our sweet spot, our ability to create a delighted customer is at high risk. They pursue any opportunity where the prospect “fogs a mirror.”

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From Legacy to Modern Sales Approaches, Discovery | Part 4

Iannarino

What you might not realize, though, is that watching how a salesperson conducts a discovery call immediately identifies which generation their sales approach calls home. In some cases it was easy to elicit “dissatisfaction,” but at other times it could prove impossible, even if the prospective client had a genuine problem.

Clients 153
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The Problem With Turnover

Partners in Excellence

Even worse, are those leaders who tend to think of people as commodities, churning through people continuously (but those folks are probably not reading blogs like mine). People sometimes leave for better opportunities. Most of the time it’s because management has created an environment that people no longer want to be a part of.

Territory 109
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How to Increase Brand Preference: Strategies for Success

Lead Fuze

Understanding how to increase brand preference is a vital aspect of any successful business strategy. We’ll explore how identifying unique selling propositions (USPs) through effective customer profiling and comprehensive market research can set your brand apart from competitors. What is brand preference and how to build it?

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Customer Interviews: Voice of the Customer and Jobs-to-Be-Done

ConversionXL

As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. How deceptively simple? Pick a problem or opportunity facing your organization and answer the following four questions: What’s right? What’s wrong?

Customers 120
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The Ultimate Guide to Effective E-commerce Testing

Beeketing

The main reasons for e-commerce testing are to check the app’s functionality and usability, how user-friendly it is, and to make your e-commerce website or app bug-free. And unhappy customers will eventually make you lose marketing and sales opportunities. . E -commerce testing checklist .