From Legacy to Modern Sales Approaches, The Level of Value | Part 9
Iannarino
JUNE 21, 2021
In 2011, I was asked to help a client’s strategic account management team improve their results. The second level of value (Level Two) is the value of your service, support, and how easy it is to do business with you. But in B2B sales, even if you do sell a commodity, there is little benefit in limiting your value to Level Two.
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