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From Legacy to Modern Sales Approaches, The Level of Value | Part 9

Iannarino

In 2011, I was asked to help a client’s strategic account management team improve their results. The second level of value (Level Two) is the value of your service, support, and how easy it is to do business with you. But in B2B sales, even if you do sell a commodity, there is little benefit in limiting your value to Level Two.

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How Your First Meeting Repels Your Prospective Client

Iannarino

How to Avoid a Second Meeting. In short, getting ghosted may be the natural result of how you approached the sales conversation. The problem-pain-solution approach to selling has long been commoditized. To avoid that outcome and secure a second meeting, you must increase the value of your conversations.

Meeting 328
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5 Tips to Go Beyond What Good Looks Like With Enablement

Highspot

Unleash Productivity With AI-powered Enablement As organizations work to achieve more with less, AI innovation will help turn strategic initiatives into revenue performance by unlocking enablement efficiency. Enablement needs to know if and how reps are driving strategic initiatives.

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From Legacy to Modern Sales Approaches, The Starting Question | Part 2

Iannarino

” No matter how large or venerable the company, this legacy approach prioritizes a conversation that creates no value for the client. was a way to establish the company’s bona fides, as a way to provide the salesperson with the credibility they needed to sell their product or their service. Legacy Laggard: Why Us.

Clients 165
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What Your Clients Can Teach You

Iannarino

We spend a lot of time helping our clients by teaching them how to produce the better decisions they need, closing the information disparity gap. Much of the modern sales approach begins with the idea that we should be leading the client, first in deciding to change and then in how best to improve their results. Their Industry.

Clients 209
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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

You’ve invested in the platform, but how do you ensure you’re truly getting the most out of it? In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Maximizing Salesforce ROI can feel like an enigma.

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The Source of the Problem is the Problem

Iannarino

Identifying a prospective client’s problem is a tried and true approach, the core of legacy solution selling. Some of this loss is the natural result of making decisions in a complex environment, one that makes it difficult to be certain about the future outcome. The Problem Behind the Problem.

Clients 230