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The Unrecognized Benefits of Cold Calling

Iannarino

Asynchronous prospecting does not provide the experience necessary to become a great salesperson. You know these people are not serious when it comes to sales because the replacements they recommend all share the potential pitfalls of the cold call, but lack any of the benefits. Eliminating Fear of Your Client.

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Why Your Next Lead Is No Better Than the Last

Iannarino

It is a mistake to believe that recent means better when all leads share common traits, one being helping clients on their buyer’s journey. At a key moment, he exhorts them that whenyour mind plays tricks on you, you play tricks back.” In sales, recency bias often influences how we evaluate leads.

Intrinsic 320
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Few Want to Go Into Sales

Iannarino

The Gist: The decades-old stereotype of a high-pressure salesperson is no longer accurate. Some years ago, I taught a class on Professional Selling at Capital University. Some years ago, I taught a class on Professional Selling at Capital University. None of them could cite anything other than buying a used car.

Intrinsic 334
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How to Avoid Spamming Someone on a Cold Call

Iannarino

You can make the same mistakes when making a cold call by using the same flawed techniques. Much of the time, I try to create enough shame to get them to walk out on their job: “Your poor mother! Do not target the companies that already buy what you sell or are highly likely to start doing so. She must be so disappointed.”

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What It Means When You Trash Your Competition

Iannarino

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. How Mature Business People Think. You need to make sales.

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What Your Client Should Expect from You

Iannarino

The Gist: Your clients have expectations for how you use the time they give you. How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell. With that in mind, here are a few things your clients should expect from a B2B salesperson.

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One Cause of an Aversion to Prospecting

Iannarino

The salesperson who called me was talking very fast, and I had a difficult time making out what she was trying to say. The gist, I think, was something about having a discovery call to see how her solutions could help me book more meetings with my prospective clients. This salesperson was using the script her company provided.