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Few Want to Go Into Sales

Iannarino

The Gist: The decades-old stereotype of a high-pressure salesperson is no longer accurate. While some sales organizations still use legacy approaches, none of them are based on high-pressure sales. Some years ago, I taught a class on Professional Selling at Capital University. High-Pressure Techniques.

Intrinsic 338
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How to Avoid Spamming Someone on a Cold Call

Iannarino

The Gist: No one likes getting a straight pitch on LinkedIn. Much of the time, I try to create enough shame to get them to walk out on their job: “Your poor mother! ” “Is now a bad time?” “How are you this morning?” That approach is treated as “spam.”. She must be so disappointed.”

Cold Call 331
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The Only Two OKRs for Sales

Iannarino

You really only need two OKRs to drive your success in sales —opportunity creation and opportunity capture—though I could be persuaded to add a third. Learn Anthony's core strategies & tactics for sales success at any level with The Only Sales Guide You'll Ever Need. You might need to start with a different number.

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What It Means When You Trash Your Competition

Iannarino

The more mature your contact, the more you’ll alienate them by focusing on your competitor. The other day, a salesperson asked for my feedback on a prospecting email he’d written. You need to make sales. You need to make sales. You need help now. The Gist: There is never a reason to trash your competition.

Cold Call 304
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How You Are Enabling Sales Prevention

Iannarino

As a way to test this statement, count the number of sales emails you received today that created an overwhelming urge to click the salesperson’s calendar link and schedule a meeting. Email prospecting identifies a salesperson as someone with little chance of ever creating value for their clients. Avoiding the Phone.

Cold Call 269
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One Cause of an Aversion to Prospecting

Iannarino

The salesperson who called me was talking very fast, and I had a difficult time making out what she was trying to say. This salesperson was using the script her company provided. First, it is a form of field research on the state of prospecting, where much is known about how to succeed, but it’s rarely used.

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The Problem with Problems and Pain

Iannarino

The manuscript is due to the publisher in three days: my contract calls for 65,000 words, a good length for the publisher based on what people will spend on a book. But before I share it, we need to look at some numbers: 57% and 67%. You answered “yes” to both questions because I framed the questions with you as the salesperson.

Intrinsic 328