blog selling-beyond-the-sales-team-how-a-cross-functional-approach-improves-execution 
Highspot
MAY 3, 2024
Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Interested to learn more?
Highspot
JANUARY 22, 2024
One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. In this comprehensive blog post, we will explore the significance of a robust GTM strategy and delve into the critical role of sales enablement in ensuring its successful execution.
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Highspot
JANUARY 22, 2024
One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. In this comprehensive blog post, we will explore the significance of a robust GTM strategy and delve into the critical role of sales enablement in ensuring its successful execution.
ConversionXL
JUNE 16, 2022
In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Consistency is the cornerstone of good marketing.
Partners in Excellence
MARCH 15, 2022
Most of our “sales processes” are failing us. First, sales people don’t pay attention to them or execute them poorly. Second, we have outdated views of the sales process. Having said this, a sales process is very important–not just to us, but also to our customers.
Miller Heiman Group
JULY 18, 2019
On the surface, your sales organization looks like it’s doing everything your shareholders or board expects: Your revenue attainment is up, and more salespeople are exceeding their goal than you’ve seen in the last five years. But if you peel these layers back, how are your sellers performing individually?
The Lost Book of Sales
JULY 12, 2021
It's one of those books that you have to read if you work in sales or technology. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Here are some previous issues of the newsletter. Table of Contents.
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