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Minimize Disagreement?

Partners in Excellence

We tend to take disagreement personally, thinking it’s a judgment on our value as human being, and some people make the mistake of making it personal. It cannot be about an individual’s value, but rather disagreement is about ideas. We get locked into positions, our egos get in the way.

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7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Furthermore, they give context to the conversation and create opportunities to provide value.” Let’s take a look at what they had to say.

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Call To Action In Writing: 7 Powerful Examples

ConversionXL

And revenue intelligence platform Gong uses CTAs at the end of blog posts to guide readers to additional content they may find valuable: At the most basic level, these CTAs exist to give customers their next step in the buying journey. Am I locked into a contract? What is a call to action in writing? CTAs drive the buying journey.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.

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The Selling Process–Yep, That Again

Partners in Excellence

I think, too much of this happens because we really don’t understand the purpose and value of the selling process. Continuing my series of posts on the things we thought we understood about selling but really don’t, I’m tackling the selling process. I’ll be covering this in the next post.

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B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. What is B2B prospecting?

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Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

ConversionXL

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a private equity fund acquired the assets of the company. They brought me in as CMO. Within three months all marketing KPIs had improved. That’s a rapid turnaround. That’s a rapid turnaround.

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