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Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena

Search Engine Land

In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses. How will the absence of third-party cookies impact PPC campaigns? See Local View in action.

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5 useful GA4 dashboards for local SEO

Search Engine Land

Without it, a campaign may not receive crucial insights to adjust its central strategy. From there, we can see the top cities by user: Why the demographic details report is useful The demographic details report conveys the region or city where a user accessed the website. The key to local SEO data is in its name – it’s local.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Some of them good, some not so much. Sweepstakes are prize giveaways where the winners are chosen by luck.

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Pipeline Management in Salesforce: Everything You Need to Know

Veloxy

At its core, the sales pipeline represents the step-by-step progression of a potential customer from the initial contact to closing the deal. It involves various channels such as marketing campaigns, referrals, and networking events. Closing the Deal Ah, the sweet sound of success! Prepare to be inspired!

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool. This number is usually fairly close to the average MSV. You can organize by state, city, county, or region. So, yes, Google Ads works.

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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities. Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Apply for Minority Business Grants.

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Top 10 immersive marketing events of 2023

Martech

This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice. The close-knit group offers a supportive and discrete network of brand marketers who are openly discussing today’s challenges.