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The 10 Greatest Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why I came up with 10 instead. Why are these 10 marketing campaigns the best of all time? In fact, many of us (myself included) might not have even been alive when these campaigns first aired! Yeah, I am.

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10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

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3 key trends impacting search marketing today

Search Engine Land

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. CPRA applies to businesses that collect personal information about California consumers, regardless of the company’s location. This iOS update changed the landscape of digital advertising.

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Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena

Search Engine Land

Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately. In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses.

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The Secret to Creating Irresistible Marketing Offers

Hubspot

Let's break down the three ingredients for irresistible marketing offers -- go ahead and steal these for your next email marketing campaign, landing page, PPC ad, or promotional campaign. Do you have any other persuasion techniques that have worked well in your marketing? So, how do you make an offer irresistible?

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This day in search marketing history: March 8

Search Engine Land

Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag. Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant. YouTube), and personalize a lineup of shows.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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