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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

Technographic Data – Includes analysis of web-based technology and apps installed, usually those on a website. When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity.

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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

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Sales Pipeline Radio, Episode 224: Q & A with Eric Quanstrom @equanstrom

Heinz Marketing

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom.

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Episode 24: How Fiber52 is Upending the Textile Industry with Sustainable Dying

Spiro Technologies

Transcript Adam Honig: Now, I’m listening to your accent, Graham, and I’m definitely thinking Southern California. Graham Stewart: California. Adam Honig: So, we were talking earlier about how you go to market with this and you’re licensing the technology to manufacturers. Do I have that right?

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

And yet, as you’ve talked about all, look at what’s happening in California. I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. I mean, it’s devastating.

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Sales Pipeline Radio, Episode 204: Q & A with Laura Patterson @LauraVEM

Heinz Marketing

Matt: Well, you’re down in Southern California. One, is I am so grateful for all the technology that we have available today. I feel like I’m tethered to my chair and if I’m not careful, my hair is going to start growing into the chair. It may be a different way of doing marketing. Matt: Yeah.

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Sales Pipeline Radio, Episode 149: Q&A with Tiffani Bova @Tiffani_Bova

Heinz Marketing

“Spend more marketing dollars, hire more sales people or cut costs, and that just couldn’t be sustainable over time because we now have so much more data as we were just talking about the CRM systems and technologies is far advanced is where it was five or even 10 years ago.”. How are you trying to go to market?