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Why paid search marketers need a growth mindset

Search Engine Land

A frequent misconception is that you lack the skills to explain or create presentations effectively on campaign strategy. We often hear about the technical skills and campaign optimization tricks, but let’s be real: happiness is pretty darn important, too. Testing a new campaign type that the industry has yet to adopt.

Growth 101
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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Content Promotion: Create high-quality, informative, and shareable content on your website.

Finance 106
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Local SEO for new physical locations

Search Engine Land

Creating a post calendar that can be used to announce promotions or events leading up to the grand opening. For a location opening soon, consider including a website form for users to sign up for updates or enter information for a promotional offer. Organic efforts build a digital presence, but paid campaigns amplify reach.

Niche 126
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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. This will help you identify gaps in the market that can be filled with your unique services tailored for your niche audience. How Are Social Media Companies Run?

Niche 98
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How to use fan-driven marketing to foster brand love

Search Engine Land

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. If engaged fans are such a significant business advantage then why aren’t most brands investing into fan-oriented campaigns?

Niche 140
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How to Start Influencer Marketing Agency: Step-by-Step

Lead Fuze

With the potential for significant impact on brand reach and sales, influencer marketing campaigns have emerged as a powerful tool in today’s competitive market. Let’s explore further how we can utilize these principles to construct a successful framework. Are there any niches left untapped?

Niche 52
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YouTube advertising: The ultimate guide

Search Engine Land

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs.