Campaign Conversion Technology Tradeshows 
Pointclear
JUNE 7, 2011
For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. B2B lead generation is complex, and there is always work to be done.
SBI
MAY 5, 2020
Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. The event is just the milestone in the campaign which starts the moment you know you are sponsoring. Think ‘Big Picture’.The
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Martech
SEPTEMBER 25, 2023
How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. A/B testing.
Hubspot
JANUARY 4, 2021
"Companies should be ready to be active contributors and bring practical value to the conversation.". Many organizations have shifted their annual event and tradeshow to a virtual one. Content marketing will start with conversations. Businesses will find new ways to encourage online connections.
ConversionXL
MAY 11, 2013
Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source. Case Studies. #
Hubspot
FEBRUARY 23, 2016
Well, that's exactly what happened to a technology provider called Marco. Later, they would focus more on the blog's conversion rate, meaning how many people download an offer from one of the calls-to-action after reading a blog post. Ask a Marco Advisor": 7.26% conversion rate in the first six months.
Hubspot
MAY 13, 2013
Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." This is a good thing!
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