Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers.

GTM 78

GTM Engineering Customers Cross-sell 78

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Do Key Buying/Renewal Committee Members Change?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Salesmate

JULY 8, 2020

You might generate these leads through activities such as email marketing, social media campaigns, PPC campaigns, in-person events, content marketing, cold outreach, or other approaches. If you’re serious about applying this approach, I recommend you buy the book Sell Like Crazy , by Sabri Suby. Sell their goals.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

JANUARY 5, 2024

The key is a time-based behavioral scoring model layered atop a firmographic grade. Email campaigns become a key tool, not just for disseminating information, but for gauging response and engagement levels. As with previous phases, this one is not about hard selling. It’s a delicate conversation.

Prospecting 127

Prospecting Customers Cross-sell Objectives and Key Results 127

Martech

FEBRUARY 13, 2024

Which key goals will your marketing efforts affect? This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates. Measuring and reporting alignment success Martech alignment with business objectives isn’t a “set it and forget it” task.

Objectives and Key Results 116

Objectives and Key Results Cross-sell Strategize Retail 116

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Get everyone aligned on timelines.

Objectives and Key Results 109

Objectives and Key Results Cross-sell Campaign Strategize 109

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. Measuring the results from marketing management. Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams.

Objectives and Key Results 104

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 104

Salesforce

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Delivering ROI from campaigns: The days of growth at all costs have passed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers.

GTM 66

GTM Engineering Customers Cross-sell 66

Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. of total results, many service and technology firms are challenged with customer churn.

GTM 104

GTM E-commerce B2B Profit margin 104

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Supply-side platforms (SSP) where publishers sell their ad inventory. Before you launch your ad campaign, you'll have to figure out a few things. Set up your campaign.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. Don’t believe me? trillion of value in sales.

Sales 223

Sales Non-Profits CRM Pipeline 223

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Many sales enablement teams won’t survive the current crisis, simply because they haven’t been able to demonstrate tangible results so far. It is not a campaign or project intended to improve standard business metrics.

Objectives and Key Results 129

Objectives and Key Results Cross-sell Quota Sales 129

Martech

MARCH 4, 2024

By tracking the ROI of specific campaigns or activities within the customer journey, businesses can assess the effectiveness of their efforts and allocate resources accordingly. Marketing can focus on strategies to increase CLV, such as personalized cross-selling or upselling campaigns, targeted retention efforts, and loyalty programs.

Customers 113

Customers Objectives and Key Results Manufacturing CRM 113

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! How to Write Email Copy that Sells. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! What is Cold Email? Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Highspot

OCTOBER 14, 2024

Key Takeaways An effective revenue operations strategy streamlines every touchpoint of the customer journey and prevents disjointed experiences. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth. What is a Revenue Operations Strategy?

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

ClickFunnels

SEPTEMBER 29, 2022

Once you have a profile of this customer segment, you can use it in your marketing campaigns to target people that fit it. Often, the results of such interviews can be used to design more comprehensive surveys. Traditional marketing works like this: You come up with an idea for a marketing campaign. You analyze the results.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. 70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? You don’t push the cheapest option; you position what’s cost-effective.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Martech

MARCH 10, 2022

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Meet pipeline objectives and key results (OKRs) for ABM campaigns. And that’s where ABM comes in. Processing.Please wait.

E-commerce 113

E-commerce Growth Cross-sell Objectives and Key Results 113

Sales Hacker

OCTOBER 2, 2020

A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. But the best SEPs go beyond activities, enabling sales leaders to dig deep into messaging, pipeline, and customer campaigns.

Objectives and Key Results 138

Objectives and Key Results Sales Cross-sell Technology 138

Martech

OCTOBER 12, 2023

Looking to grow quickly, they accumulate transaction records and develop systems designed to enable financial reporting, typically around sales and costs – key metrics when pitching investors. Key summary metrics, like the number of message clicks in the past year, which make analytics and campaign planning nearly impossible.

Customers 128

Customers Objectives and Key Results Cross-sell B2C 128

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. A recent test for my agency’s client, Cannadips, found the right approach based on our key success metric: placed orders. Visits to landing pages tied to email or social campaigns. Test results. Time on page.

Objectives and Key Results 104

Objectives and Key Results Cross-sell A/B testing Promote 104

Heinz Marketing

MARCH 7, 2024

making a purchase, clicking on an ad). Customer Segmentation: Involves dividing customers into groups based on similar characteristics or behaviors. This allows marketers to tailor their strategies and messages to specific segments, improving the effectiveness of marketing campaigns. Techniques such as clustering algorithms (e.g.,

Technique 123

Technique Objectives and Key Results Campaign Represent 123

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Then, building on the mapped buyer’s journey, focus specifically on the key stages each customer goes through. They provide valuable insights into lead quality, customer preferences, and campaign performance.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

DECEMBER 2, 2019

Here, I'm going to explore why our current editorial strategy is limited, and how we can refine it for better results in 2020. Over the last several years, we've moved from the linear funnel to the looping decision journey, which has four phases -- awareness, consideration, purchase, and up-selling (or cross-selling).

Objectives and Key Results 101

Objectives and Key Results Strategize Cross-sell Click Through Rate 101

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. Monitor the click-through rate and conversion rate of the email campaigns.

Customers 76

Customers Click Through Rate Objectives and Key Results A/B testing 76

Salesmate

APRIL 3, 2020

You can get the most out of your startup CRM by evaluating the existing sales process outcomes and compare it against the desired objectives. Being a startup owner you are always running behind one objective, turning your expectations into a reality. Retaining your old customers is the key to success for startups. For instance.

CRM 116

CRM Pipeline Objectives and Key Results Contact 116

ConversionXL

AUGUST 12, 2016

Everyone and their dad has heard about KPIs: Key Performance Indicators. Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Getting Better Survey Results. How Healthy Is Your SaaS Right Now?

Non-Profits 86

Non-Profits Cross-sell Objectives and Key Results Profit margin 86