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A guide to effective PPC projections

Search Engine Land

A founder may include the estimate in a pitch deck for VC funding. The answer will tell you a lot about what you need to deliver – and if the question comes from outside the marketing team, benchmarks like CVR, CTR, and CPC might be too granular to reference when a higher-level outlook would have more of an impact.

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This day in search marketing history: March 7

Search Engine Land

SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

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How to Become a Marketing Manager

ConversionXL

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit? Innovative.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. Cold emails are persistent.

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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Pitch yourself as a speaker or panelist showcasing real-life examples of successful campaigns executed by your agency. Use social media analytics to evaluate campaign analytics and adjust your strategy accordingly. Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ads are just a few examples worth exploring.

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Twitter vs. Facebook: Which Platform Should Your Business Be On?

Hubspot

With less than 140 characters to convey your brand's message, you might think of Twitter as your business' "elevator pitch". Facebook ads can be relatively cheap, as well -- in fact, Facebook boasts "Some people spend more on coffee each day than they do on their ad campaigns". Image courtesy of Smart Insights. Twitter vs Facebook.

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How to find prospects online: 6 channels to consider

PandaDoc

Your sales pitch can be influenced by the types of posts that attract the most attention from your followers. Create personalized email Email personalization is unquestionably an excellent strategy that has been shown to have tremendous advantages for your email campaigns. See also: How to write a sales email that converts 4.