Remove Campaign Remove Drivers/motivators Remove Gambling
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The high cost of undervaluing experienced marketing leadership

Martech

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Campaigns go ignored. Ineffective campaign performance. ICP definition. Intent data.

GTM 102
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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

” “Buying paid traffic is the primary cost driver of operating an MFA business. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. Overcoming paid traffic acquisition costs requires MFA publishers to engage in aggressive monetization practices and arbitrage.”

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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

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10 top marketing podcasts for 2024

Martech

Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. The CMO Podcast Host Jim Stengel is a true marketing legend.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. It’s just unrealistic.

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Keep Trying: How To Overcome Failure and Succeed in Sales (and Life)

Outreach

Everyone’s an over-achieving, Type-A, killing-it, crushing-it, hyper-motivated shark! Those first cold-calls and email campaigns are fraught with confusion and ego-killing missteps. They say the worst thing that can happen to you when gambling in Las Vegas is winning early on. So, why aren’t you? Maybe you aren’t smart enough.