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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This evolution paved way for innovative tactics such as SEO (Search Engine Optimization), multi-channel marketing campaigns across different platforms, and much more.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

Predictive analytics uses historical data to make strategic decisions – just like using last year’s sales numbers to plan this year’s strategy. It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Application Engineer at Philadelphia Electric Company. "My What did they do there? Follow @szaney.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

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How to Write a Job Ad That Excites Candidates

Hubspot

General Electric, for example, did a nice job with the latter in their branding campaign commercials. must also understand the mechanics of an efficient, effective Marketing Automation campaign (HubSpot experience, preferred ). People inherently want to be part of something bigger than themselves. Skills: You.