Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. And should we entertain that? “The ideal MOps team is structured like a pyramid.

Strategize 103

Strategize Strategic planning Entertainment CRM 103

ConversionXL

OCTOBER 26, 2022

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? To amass UGC strategically, give your audience a reason to create.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. No, really — there are.

Entertainment 118

Entertainment B2B Education Campaign 118

Highspot

MAY 30, 2024

Plan campaigns jointly: Campaigns are most effective when designed collaboratively with input from all revenue teams. Bringing together insights from sales, marketing, and customer success teams allows you to tailor campaigns that optimize customer lifecycle stages, from awareness and acquisition to retention and advocacy.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 113

B2B Gaming Education Technology 113

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. The trouble is that this metric doesn’t tell you much on its own.

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

PandaDoc

MAY 15, 2024

But to do it properly, a lead nurturing campaign takes some solid strategizing and tactics. Craft everything with quality, engagement, and entertainment in mind. Drip campaigns Drip campaigns are great for walking that fine line between ‘nurturing’ and ‘intrusive.’ There are three main ways to do this.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

ConversionXL

MARCH 6, 2019

But there are technical and strategic keys to smart deployment. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The growth of B2B video marketing.

Entertainment 129

Entertainment B2B B2C Campaign 129

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

Campaign 128

Campaign Trust Hospitality Growth 128

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

JANUARY 16, 2020

Once you calculate your market share, you can begin strategizing how to increase your overall revenue. Your marketing team should market launch campaigns for new products and features you introduce. Market share gives a company an idea of its revenue compared to the overall industry and its competitors. Lower prices.

Market share 93

Market share Territory Entertainment Government 93

Hubspot

DECEMBER 7, 2011

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

Campaign 57

Campaign Angle Launch Entertainment 57

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. In their quadrant structure, the most valuable secrets have marketing and strategic value; the least valuable have neither.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Campaign 95

Campaign Lead generation Pipeline B2B 95

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. In their quadrant structure, the most valuable secrets have marketing and strategic value; the least valuable have neither.

Customers 101

Customers Strategize Campaign Manufacturing 101

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Salesmate

AUGUST 4, 2021

However, there’s one belief that the majority of marketers believe in and implement it in their email marketing campaigns – Sending emails on a certain day of the week. According to a survey conducted by Campaign Monitor , 68% of Americans open emails based on who sent them. Now that’s a number that no marketer can ignore.

Campaign 116

Campaign Entertainment Pitch Technique 116

Lead Fuze

DECEMBER 15, 2023

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This evolution paved way for innovative tactics such as SEO (Search Engine Optimization), multi-channel marketing campaigns across different platforms, and much more.

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

DECEMBER 2, 2019

It suddenly struck me that park designers are really smart people, because they manage to entertain children of all ages for hours at a time. First, we need to step away from calendar-driven goals, like publishing once per month, or filling up a campaign schedule. So, how do we go about building a content playground?

Objectives and Key Results 100

Objectives and Key Results Strategize Cross-sell Click Through Rate 100

Sales Pop!

NOVEMBER 18, 2022

Keep them brief, entertaining, and straight to the point. However, keep in mind that the most effective are automated email campaigns that allow for consumer segmentation and message personalization. You can forecast which tools and campaigns will work best by examining the market and understanding its evolution.

Referrals 52

Referrals Education Gaming Entertainment 52

Hubspot

JULY 24, 2020

I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots.

Contract 96

Contract Price Referrals Campaign 96

Salesforce

JANUARY 8, 2024

To claim your piece of the pie, be strategic as you enter the market. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities.

Angle 76

Angle Healthcare Technology Technology 76

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

ConversionXL

SEPTEMBER 9, 2021

But regardless of the platform or how short the video is, content must always entertain. Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars. Or inspiring them like Mailchimp does with its Reels: ( Image source ).

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Lead Fuze

DECEMBER 15, 2023

Predictive analytics uses historical data to make strategic decisions – just like using last year’s sales numbers to plan this year’s strategy. It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on.

E-commerce 52

E-commerce Objectives and Key Results Technique Finance 52

Salesmate

JULY 9, 2020

This refers only to deal-specific costs, such as hourly staff costs, travel, documentation, or client entertainment. Spending strategically to win contracts is vital, and by measuring deal profitability, you’ll be able to make wise choices. Deduct the total expenses incurred from the value of the deal.

Pipeline 121

Pipeline Contract Sales Territory 121

Lead Fuze

JUNE 27, 2023

It requires creativity in crafting unique campaigns that resonate with target audiences while staying true to the artist’s brand identity. Talent Management: Guide artists’ careers strategically while negotiating contracts on their behalf. “Boost your music career with a top-notch marketing agency.

Promote 52

Promote Price Pitch Drivers/motivators 52

Hubspot

MARCH 9, 2014

This week in HubSpot content, we focused on everything from companies just getting started to well-established enterprise-level corporations, offering insight to help businesses of all shapes and sizes integrate inbound into their marketing campaigns. Oracle Adopts an Inbound Approach With New Focus on Social Sales.

Entertainment 67

Entertainment Launch Strategize Follow-up 67

Hubspot

FEBRUARY 24, 2015

CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. The days of interruption marketing are dwindling; to win the attention of today’s consumers you must educate and entertain them. Marketing silos exist in nearly every business.

Entertainment 68

Entertainment Technology Technology Strategize 68

Hubspot

AUGUST 29, 2019

Covering topics from notable agency happenings to how brands are adopting new strategies, PRWeek is as entertaining as it is informative. The Spin Sucks team dissects recent campaigns and brand news to separate the spin from the reality, and share their own expert take on what could have been done better. Wildest Dreams?

Pitch 77

Pitch Consult Entertainment Clients 77

Hubspot

JUNE 26, 2011

To do so, he compiled a list of potential names and then set up a PPC campaign to test against his target audience. One story that didn't make the cut this week, but does fit into the theme, was about a NYC actor and director that learned the value of an integrated campaign. million views. Free eBook: 101 Awesome Marketing Quotes.

Entertainment 53

Entertainment Launch Technique Campaign 53

Pointclear

DECEMBER 12, 2013

put there by networks, for the most part, with good intentions towards fulfilling our desire for entertainment (and generating revenue), but without the situational context that’s required to meet people’s needs. I begin to scroll through the countless stations at my disposal, but none of the many channel offerings fill my need.

Entertainment 72

Entertainment Networking Pitch Prospecting 72

ConversionXL

JANUARY 18, 2022

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Chances are you’ll discover two needs: sometimes they engage with educational content and sometimes they want to be entertained.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Hubspot

JUNE 21, 2013

Publishing copious amounts of great problem-solving and/or entertaining content online consistently gives marketers many more opportunities to show up and rank in search engines. While content plays a critical role in naturally attracting links over time, strategic earned media acts like a nitrous injection of naturally earned inbound links.

Entertainment 77

Entertainment Engineering User Experience Campaign 77

Hubspot

JUNE 30, 2016

If your first thought was “retaining a current customer” then your strategic thinking is in the right place. Make note of Apple's strategy, demonstrated by their 669“Mac vs. PC” ad campaign. The campaign starred John Hodgman as the inept PC and Justin Long as the cool, collected Mac. What’s better than acquiring a new customer?

Customers 52

Customers Referrals Campaign B2C 52

Hubspot

JULY 8, 2020

You can ask about topics related to your product or even something entertaining relevant to your industry. A strategic way to be part of the conversation on a large scale is by using trending Twitter hashtags. Question prompts or Twitter polls , tweets where you can create polls and see instant results, are perfect for this.

B2C 58

B2C Follow-up Promote Entertainment 58

Hubspot

APRIL 2, 2019

Download our free guide to Defining Inspiring Mission and Vision Statements and learn the ins-and-outs of two of the most valuable strategic planning elements for businesses. From your advertising campaigns and social media captions to your blog posts and brand story , ensure your tone is consistent throughout all of your written content.

Trust 101

Trust Entertainment A/B testing Service 101