Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. Why we care. New capabilities.

Networking 119

Networking Campaign Engineering Contact 119

Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

Engineering 127

Engineering Networking Entertainment Follow-up 127

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 117

Retail Networking Customers E-commerce 117

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. Demand Gen explained When Demand Gen becomes available in your accounts, you’ll give up your ability to create Discovery campaigns.

Campaign 121

Campaign Clients Territory Conversion 121

Search Engine Land

OCTOBER 14, 2022

The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. The removal of query targeting on a (video) search engine hurts. ” A major blow to targeting?

Campaign 108

Campaign Conversion Engineering Networking 108

Search Engine Land

FEBRUARY 15, 2023

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 93

Gaming Networking Campaign Angle 93

Search Engine Land

FEBRUARY 3, 2023

Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Google Network and YouTube revenue declined 8.6% Google Network $8.5 Google Network $8.5 If Google shifts its attention toward AI, advertisers could lose more control over their campaigns. billion $43.3

Networking 89

Networking Campaign Gaming Growth 89

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Microsoft offers the following best practices for a successful Video Ad campaign: Catch your audience’s attention in ten seconds or less. How it works.

Networking 92

Networking Launch Follow-up Campaign 92

Search Engine Land

FEBRUARY 22, 2023

Although this approach has proven successful for search engines, where users seek out specific information, it has yet to prove effective for social media businesses. This is the essential difference between search and social networking. Sorry for showing you so many irrelevant & annoying ads on Twitter!

Engineering 98

Engineering Networking Campaign Follow-up 98

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 86

Campaign Launch Drivers/motivators Promote 86

Search Engine Land

FEBRUARY 15, 2023

While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 In this article, you will learn what changes affect marketers in the ads platform, how to set up a winning Facebook ads campaign, and tips for testing your ads. Design meaningful split tests.

Campaign 101

Campaign Networking Lead generation Conversion 101

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Google Ads Transparency Center Google Ads Transparency Center is a relatively new tool that enables users to see what ads any verified advertiser is running across Google networks.

Campaign 94

Campaign Start-ups Growth Launch 94

Search Engine Land

FEBRUARY 9, 2023

This ad unit generally captures consumers within the intent phase of the customer journey, given that the ads are served alongside organic placements within the search engine results page (SERP). This platform comes with an automated creative builder and efficient campaign setup for agility at scale.

Retail 90

Retail Networking Engineering Closing 90

Search Engine Land

JANUARY 10, 2022

Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded. Please visit Search Engine Land for the full article.

Campaign 94

Campaign Networking Engineering 94

Martech

JUNE 23, 2022

As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.

Campaign 92

Campaign Entertainment Sports Transportation 92

Search Engine Land

DECEMBER 11, 2023

A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Fix issues with your measurement of campaigns. In Google Ads, a conversion happens when a user takes a specific action after clicking or viewing an ad on the Display Network. Why we care.

Conversion 125

Conversion Campaign Engineering Launch 125

Search Engine Land

APRIL 9, 2024

Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Why we care. Retailer website influence.

Retail 98

Retail Networking Campaign Consult 98

Search Engine Land

APRIL 10, 2024

The future of the search engine results page (SERP), especially as Performance Max continues to dominate Google’s engineering resources, will continue changing as the shift into an AI-forward search results page runs full steam ahead. What campaign types should run? Get the daily newsletter search marketers rely on.

Campaign 108

Campaign Territory Promote Engineering 108

Search Engine Land

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Advertisers can leverage these new capabilities to maximize the cost-effectiveness and performance of their campaigns.

Networking 108

Networking Engineering Campaign Growth 108

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Advertisers can leverage these new capabilities to maximize the cost-effectiveness and performance of their campaigns.

Networking 116

Networking Engineering Campaign Start-ups 116

Search Engine Land

MAY 7, 2024

Metrics like impression share and revenue attribution become inaccurate, making it difficult to track campaign performance effectively. How to spot ad hijacking in your campaigns Being proactive is key to fighting ad hijacking. Channel conflict and data skewing: If you and a hijacker use affiliate programs, things get messy.

Commission 106

Commission Campaign Legal Referrals 106

Search Engine Land

AUGUST 30, 2023

Elevating advertising effectiveness Performance Max is a revolutionary ad campaign type introduced by Google, designed to maximize the efficiency of advertisers’ efforts while minimizing the complexities associated with campaign management. ” This opaqueness has sparked debates about transparency and control.

Territory 124

Territory Campaign Networking Represent 124

Search Engine Land

SEPTEMBER 20, 2023

Traditionally, digital advertisers buy ads through ad networks, such as the Google Ads network or the Microsoft Ads network, where the networks have control over the platform and the cost of the ads. As mentioned above, display ads are placed within the Google Ads network. Why programmatic advertising?

Real Estate 129

Real Estate Networking B2B Campaign 129

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Ad networks have already begun to blur the lines through account structure settings , audiences , and creative.

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? When industry competitors' congest search engines, the GDN can be a great alternative. Why Use the Google Display Network?

Networking 78

Networking CTR Agriculture Campaign 78

Search Engine Land

MAY 21, 2024

To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. It’s no longer about tools for humans to drive, but rather engines that autonomously feed on data to deliver results. It’s an industry addicted to selling seats rather than outcomes. But AI has changed that forever.

Networking 69

Networking Technology Technology Engineering 69

Search Engine Land

JANUARY 23, 2024

However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. You can then test expanding your footprint more intentionally once those campaigns run efficiently or if more budget opens up. Another example is Target CPA bidding.

Territory 106

Territory Campaign Networking Construction 106

Martech

MAY 21, 2024

To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. It’s no longer about tools for humans to drive, but rather engines that autonomously feed on data to deliver results. It’s an industry addicted to selling seats rather than outcomes. But AI has changed that forever.

Networking 74

Networking Technology Technology Engineering 74

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 125

Retail X-functional Launch Non-Profits 125

SalesforLife

JUNE 27, 2019

If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. 2) Referrals.

Campaign 95

Campaign Referrals Pipeline Territory 95

Search Engine Land

MARCH 6, 2024

Fellow Search Engine Land contributor and paid search expert Menachem Ani posted a poll on X on how the paid search community feels about the change in the past few years, and the overwhelming response is to “embrace the future.” It’s nearly impossible to navigate the online space without encountering ads in the Google network.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

JANUARY 31, 2024

Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Organic traffic can come from different search engine sources like Google, Bing, Ecosia, etc. Social : When users reach a website through clicks on social networks via paid or organic, such as Facebook or X.

Referrals 136

Referrals Cross-sell Engineering Conversion 136

Search Engine Land

OCTOBER 16, 2023

This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized. Source Identifies the origin of your traffic, like from a search engine such as Google, or another website. The post How to fix unassigned traffic in GA4 appeared first on Search Engine Land.

Referrals 143

Referrals Campaign Engineering Represent 143

Search Engine Land

JANUARY 12, 2024

From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps. And the problem only seems to be getting worse.

Engineering 139

Engineering Clients Networking Represent 139

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Search Engine Land

JANUARY 30, 2024

Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6% We remain committed to our work to durably re-engineer our cost base as we invest to support our growth opportunities,” said Alphabet President and Chief Investment Officer, CFO, Ruth Porat. What Google is saying.

Networking 121

Networking Campaign Engineering Growth 121

Search Engine Land

DECEMBER 19, 2023

The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). The GSP network websites include: Sites containing pirated content. ” What did Adalytics say? .” ” What did Adalytics say?

Government 108

Government Networking Campaign Engineering 108