Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 121

Retail X-functional Launch Non-Profits 121

Search Engine Land

JULY 19, 2023

Select marketers can now access its full inventory and serve ads across its network. Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of reporting. Smart shopping campaign upgrade tool. Why we care. How to get started.

Launch 96

Launch Campaign Engineering Start-ups 96

Search Engine Land

OCTOBER 3, 2023

Predictive targeting Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land.

Product 109

Product Gaming Launch Campaign 109

Search Engine Land

OCTOBER 9, 2023

Three antitrust suits have been launched against Google since 2020. In November 2020, the DOJ launched its first antitrust lawsuit against Google. Segment DV360 and Display network : Google's dominance in the digital ad market is indisputable. Keep in mind that this isn’t the only lawsuit Google faces.

Legal 120

Legal Engineering Price Launch 120

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. In last week’s newsletter, we talked about the importance of owned media for better audience insights and building value for your network. Five months post-launch, they saw a 232% increase in feature adoption.

GTM 95

GTM Growth Cross-sell Referrals 95

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? When industry competitors' congest search engines, the GDN can be a great alternative. Why Use the Google Display Network?

Networking 78

Networking CTR Agriculture Campaign 78

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

MARCH 13, 2023

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Audience network. Microsoft Dynamics 365.

Healthcare 87

Healthcare Hospitality Networking Campaign 87

Martech

JUNE 28, 2023

“Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. Over this same period, network engineers who ushered in the transition from analog to digital began retiring.

Agriculture 115

Agriculture Gambling Hospitality Networking 115

Search Engine Land

JUNE 22, 2023

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. In order to integrate predictive targeting into your marketing campaign, you need to toggle on an ad group setting in the audience campaigns.

Campaign 95

Campaign Networking User Experience Launch 95

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

Gambling 94

Gambling Launch Networking Promote 94

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program.

Engineering 123

Engineering Campaign Click Through Rate Launch 123

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars.

Campaign 100

Campaign Launch Clients Price 100

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. Google search view in 3D now live for e-commerce sites 2020: A Burberry bag was showing up with a “view in 3D” option in the Google search results.

E-commerce 111

E-commerce Launch Engineering Contract 111

Search Engine Land

JANUARY 27, 2023

We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature. Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Because it was.

Government 114

Government Launch Real Estate Negotiate 114

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years.

B2B 115

B2B Launch Campaign Entertainment 115

Search Engine Land

NOVEMBER 1, 2022

Credit card ads were launched last year to advertisers in the US and Canada. Now available in all Shopping Campaigns global markets.” Microsoft says, “Apply our “Qatar 2022 football” audience to your campaigns. Audience Network CPM pricing. Let’s dive in. Credit card ads. How to use it. ” .

E-commerce 87

E-commerce Product Retail Price 87

Martech

OCTOBER 12, 2023

At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration.

User Experience 115

User Experience Launch Networking Campaign 115

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales.

GTM 72

GTM Launch B2B Growth 72

Search Engine Land

JUNE 8, 2023

Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. Microsoft announced at Build 2023 that it is also planning to launch additional features to simplify its existing process for advertisers.

Territory 90

Territory Account management Represent Launch 90

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. AdWords API For New Google Shopping Campaigns Now Available 2014: The API was available to agencies and third-party platforms to facilitate large-scale implementations.

CTR 84

CTR E-commerce Territory Networking 84

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Historically, they have known that marketers needed support with cross-campaign attribution. DDA can help you improve your Google Ads campaigns' performance by providing a more accurate view of how your ads contribute to conversions.

Campaign 104

Campaign Trust Launch Networking 104

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce.

Entertainment 139

Entertainment Sports Niche Retail 139

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. You also risk losing revenue if you launch marketing campaigns without understanding your target audience. Being a one-person marketing team can be both exciting and stressful.

Objectives and Key Results 134

Objectives and Key Results Campaign Launch Follow-up 134

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Google Health Close To Launching? Atlanta, Seattle and Boston. Searching For Old Versions of Web Sites?

Referrals 89

Referrals Hospitality Launch Engineering 89

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. “Well, we named it internally after an engineer, and his name is Panda. ” He was one of the key guys.

Launch 84

Launch Legal Engineering Networking 84

Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. DuckDuckGo launches Directions!

Launch 90

Launch Engineering Gaming Territory 90

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 90

Commission Objectives and Key Results SQL A/B testing 90

Search Engine Land

MARCH 24, 2023

Microsoft proposes method to automatically submit URLs from WordPress to search engines 2021: Microsoft wanted to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Engineering 112

Engineering Non-Profits Transportation Networking 112

Search Engine Land

FEBRUARY 4, 2023

Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” 5 takeaways from Google’s Q4 2018 earnings for search marketers 2019: Google executives discussed search experience, campaign, device and performance updates. ” Curious about what changed?

Real Estate 90

Real Estate Engineering Launch Networking 90

Search Engine Land

JANUARY 4, 2023

2022: The WordPress IndexNow plugin enabled automated submission of URLs from WordPress sites to multiple search engines without the need to register and verify your site with them. 2016: Here’s what the move meant for those managing Bing Ads campaigns. GM Turning Its Cars Into Rolling (Local) Search Engines.

E-commerce 102

E-commerce Government Referrals Engineering 102

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages 2014: Techniques to make infinite scroll pages and faceted navigation more search engine friendly.

Objectives and Key Results 88

Objectives and Key Results Launch Engineering Commission 88

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Let me give you an example. What is Performance Max?

Campaign 137

Campaign Retail Lead generation Pharmaceutical 137

Search Engine Land

JUNE 21, 2023

Reevaluate Microsoft Ads Many advertisers only advertise on Google networks, where competition can be high. The context Earlier this year, Microsoft announced that the Microsoft Audience Network is now integrated with their search network. Some optimizations are relatively quick and simple but can still pack a punch.

Cross-sell 88

Cross-sell Networking Clients Education 88

SaaStr

AUGUST 8, 2022

4X (or 14X) your networking capacity. The Playbook to Building Your SDR Growth Engine. The Playbook to Multi-channel Marketing and The Art of the Product Launch. How to Build a Network Effect Business and What this Means for Your Product Strategy. How to Launch a Secondary Product Without Compromising.

GTM 91

GTM Launch Networking Growth 91

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links.

Engineering 91

Engineering Campaign Promote Represent 91