Search Engine Land

DECEMBER 1, 2022

This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. In October, Instacart launched an easier way for advertisers to create and manage their campaigns. Instacart advertisers now have more options to promote their products on the platform. Why we care.

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Promote Launch Campaign Retail 79

Search Engine Land

OCTOBER 25, 2023

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. The post Amazon Ads launches AI image generation appeared first on Search Engine Land. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care.

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Launch Click Through Rate Campaign Engineering 119

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. It analyzes campaign conversion metrics such as: App install Page visits Leads Add-to-carts Purchases How it works. Why we care.

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Launch Campaign Conversion Engineering 97

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

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Retail Networking Launch Campaign 110

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. Why we care. What is TikTok Creative Assistant? How it works.

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Launch Process Campaign Promote 120

Search Engine Land

FEBRUARY 28, 2024

It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively. Google confirmed the new report to Search Engine Land, explaining it’s part of its Advertising workspace update.

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Launch Campaign Engineering Process 118

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

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Launch Advertising/ Marketing Campaign Engineering 92

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

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Launch Conversion Campaign Networking 119

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

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Launch Customers Campaign User Experience 100

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

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Campaign Conversion Clients Technology 123

Search Engine Land

AUGUST 31, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land. This functionality could save you time on keyword research, letting AI take on the heavy-duty work.

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Launch Campaign Engineering Technology 103

Search Engine Land

AUGUST 1, 2023

Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is. The post Google Analytics launches new Audience report appeared first on Search Engine Land. Marketers can use this new feature to identify their most engaged and profitable audiences.

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Launch Campaign Engineering Conversion 97

Search Engine Land

DECEMBER 11, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Promote 102

Promote Campaign B2C Retail 102

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

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Campaign Launch Contact Engineering 88

Search Engine Land

NOVEMBER 11, 2022

In addition to its most recent shopping features , TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. The post TikTok has launched an in-app ecommerce feature appeared first on Search Engine Land. Availability. TikTok officially began testing in the U.S. Invite only. Why we care.

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Launch Campaign Promote Engineering 104

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. To start using Website Actions, follow these simple steps: Log onto Campaign Manager. Why we care. Getting started.

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Launch Campaign B2B Engineering 95

Search Engine Land

AUGUST 8, 2023

It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns and bidding strategies. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future.

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Launch Retail Campaign Engineering 95

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. How to set up Performance Max campaigns the right way.

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Engineering High impact Launch Campaign 119

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Sun has experience in software engineering, CRM implementation and data-driven marketing at such companies as Intel and Deloitte. Do they expect the NFT to drive revenue?

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Launch Campaign Gaming Technology 122

Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Video view Campaigns. Video view Campaigns.

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Campaign Launch Engineering Conversion 99

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The post Amazon may launch ads on Prime Video appeared first on Search Engine Land. having made $9.5 However, a timeline is yet to be confirmed.

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Launch E-commerce Sports Retail 91

Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works. Why we care.

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Campaign Presentation Technology Technology 97

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

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Campaign Gambling Territory Promote 92

Search Engine Land

NOVEMBER 28, 2022

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Dynamic Product Ads were initially launched in 2016 (a version at least).

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Launch Campaign Contact Conversion 95

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. In addition, if you are simultaneously activating ad campaigns on competitor platforms, you will be able to easily import the same catalogs to the Reddit Ads Manager. Why we care. What Product Ads look like. SUBSCRIBE See terms.

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Launch Conversion Product Engineering 85

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

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Campaign Launch Drivers/motivators Promote 81

Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. Dig deeper.

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Launch Customers Retail Campaign 94

Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. By finding out what songs are trending and allowing advertisers to have their campaigns displayed near media that uses the music this cohort has on repeat, brands will be seen at the forefront of culture. Why we care.

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Launch Campaign Engineering Process 93

Search Engine Land

JANUARY 20, 2022

Please visit Search Engine Land for the full article. Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.

Campaign 106

Campaign Launch Engineering 106

Search Engine Land

JANUARY 31, 2022

Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Please visit Search Engine Land for the full article.

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Campaign Launch Engineering 94

Search Engine Land

NOVEMBER 10, 2022

YouTube now has a global Target frequency goal option for video campaigns. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times.

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Launch Campaign Follow-up Engineering 89

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

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Campaign A/B testing Launch Gaming 87

Search Engine Land

AUGUST 2, 2023

Background music and sound effects can help bring an advert to life, significantly enhancing engagement, making it a vital aspect of any campaign. The post Meta launches new AI tool that creates music using text prompts appeared first on Search Engine Land. Why we care. What has Meta said? ” Deep dive.

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Launch Campaign Engineering Technology 94

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Brands will be able to mix and match the different in-store ad offerings and run campaigns across different formats at the same time. Why we care. Get the daily newsletter search marketers rely on.

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Launch Territory Retail Campaign 88

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. However, its impact on search will depend on how it is implemented and integrated into search engines and other search tools.”

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Campaign CTR Click Through Rate Construction 93

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

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Campaign Retail Follow-up Represent 94

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. You can view: The date the ad was launched. While automation is changing how Google campaigns are created, conducting effective research is still essential to your campaign builds.

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Campaign Start-ups Growth Launch 91