Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 84

Campaign Launch Drivers/motivators Promote 84

Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. Microsoft Store Ads are for promoting apps built for Windows. They’re easy to launch, don’t require a large budget, and will improve discoverability. The Microsoft Store in action.

Promote 84

Promote Gaming Account management Represent 84

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

Campaign 89

Campaign A/B testing Launch Gaming 89

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Brands will be able to mix and match the different in-store ad offerings and run campaigns across different formats at the same time. Why we care. Get the daily newsletter search marketers rely on.

Launch 91

Launch Territory Retail Campaign 91

Search Engine Land

MARCH 22, 2023

Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that may pique their interest. They plan to launch this placement globally in the coming months. Availability. How it works. Why we care.

Launch 72

Launch Promote Campaign Engineering 72

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 96

Campaign Retail Follow-up Represent 96

Search Engine Land

JANUARY 9, 2023

They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. The post Microsoft, BigCommerce team up to launch new marketplace Ads and Listings appeared first on Search Engine Land. How it works.

Launch 93

Launch Networking Campaign Growth 93

Search Engine Land

OCTOBER 26, 2022

In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets while maximizing ROI. Planner features.

Campaign 96

Campaign Customers Promote Launch 96

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 120

Campaign Gaming Education Technology 120

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Search Engine Land

OCTOBER 26, 2023

As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search, YouTube, Gmail, Discover, Maps, and Display. You can find instructions from Google on how to add search themes to campaigns, as well as FAQs, here.

Campaign 123

Campaign Launch Promote Engineering 123

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Pluto 5000 , a technology company building the next generation of the internet, has announced the public beta launch of Cartographer AI Explorer.

Launch 113

Launch Campaign Engineering Account management 113

Search Engine Land

OCTOBER 3, 2023

Predictive targeting Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land.

Product 112

Product Gaming Launch Campaign 112

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 125

Retail X-functional Launch Non-Profits 125

Search Engine Land

NOVEMBER 22, 2023

Creating a post calendar that can be used to announce promotions or events leading up to the grand opening. Another benefit of launching the website before opening is that now there’s a way to start collecting potential customer information. Organic efforts build a digital presence, but paid campaigns amplify reach.

Niche 121

Niche Promote Campaign Launch 121

Search Engine Land

AUGUST 3, 2023

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%. “We Why we care. Drop in ad spend.

Product 98

Product Promote Engineering Campaign 98

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program.

Engineering 127

Engineering Campaign Click Through Rate Launch 127

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 124

A/B testing Engineering Launch Drivers/motivators 124

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

Gambling 97

Gambling Launch Networking Promote 97

Salesforce

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

MAY 18, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. It finds high-value viewers by promoting content they will want to watch across streaming apps and on mobile devices. The other, AI Brainstorm, generates creative campaign concepts.

Product 93

Product Campaign Engineering Launch 93

Search Engine Land

JANUARY 27, 2023

We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature. Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Because it was.

Government 119

Government Launch Real Estate Negotiate 119

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. About 60% of TikTok users in the U.S. are 50 and up.

B2B 120

B2B Launch Campaign Entertainment 120

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 86

Objectives and Key Results Retail Real Estate Engineering 86

ClickFunnels

OCTOBER 24, 2021

Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue?

Lead generation 246

Lead generation Real Estate Niche Promote 246

Search Engine Land

OCTOBER 28, 2022

You can use these approaches: Create a new asset group for promotional items. If you’re creating a new asset group, do it within the same campaign so that the product-level historical performance will be utilized. Step 1: Promotion type. Step 1: Promotion type. Step 2: Promotion setup. It can take time!

Promote 93

Promote Campaign Follow-up Launch 93

Search Engine Land

JUNE 8, 2023

Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. Developers can promote their apps built for Windows on Microsoft Store Ads by following a few simple steps. How it works. What’s next?

Territory 92

Territory Account management Represent Launch 92

Search Engine Land

JANUARY 31, 2023

Advertisers now have more resources to scale their campaigns faster than ever. Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient. Advertisers have more options to control certain elements in campaigns. Keep your eye on these for 2023.

Campaign 89

Campaign Promote B2C Launch 89

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links.

Engineering 93

Engineering Campaign Promote Represent 93

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 73

A/B testing Engineering Launch Drivers/motivators 73

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 128

Negotiate Launch Electricity Networking 128

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering 95

Engineering Campaign Launch Represent 95

Hubspot

AUGUST 1, 2012

So you want to start using Twitter's Promoted Tweets, huh? Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Promoted Accounts, Promoted Tweets, and Promoted Trends are Twitter's advertising features, pay-per-click style.

Campaign 74

Campaign Launch Promote Follow-up 74

Search Engine Land

SEPTEMBER 18, 2023

As a primer, “ SEO and website design: How to build search engine-friendly sites ” will provide you with the background knowledge to build SEO into the fabric of your website redesign. The charity promoted a natural approach to helping with MS and, as such, was not well-funded. Look to improve it.

Launch 127

Launch Engineering Technology Technology 127

ClickFunnels

DECEMBER 4, 2022

SmartMail’s main strength is its product recommendation engine – it allows you to send personalized product recommendation emails similar to those that you get from Amazon. On top of all that, there’s also an SMS marketing functionality, which can also come in handy, especially for time-sensitive promotions such as sales.

Niche 130

Niche Pitch Lead generation Promote 130

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9

Engineering 85

Engineering Promote Angle Healthcare 85