Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. Microsoft Store Ads are for promoting apps built for Windows. They’re easy to launch, don’t require a large budget, and will improve discoverability. The Microsoft Store in action.

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Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. Select the right technology partner.

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Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. The post Walmart is launching targeted in-store ads at its checkouts appeared first on Search Engine Land. Why we care.

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Search Engine Land

MARCH 22, 2023

Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that may pique their interest. They plan to launch this placement globally in the coming months. Availability. How it works. Why we care.

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Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

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Search Engine Land

JANUARY 9, 2023

They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. The post Microsoft, BigCommerce team up to launch new marketplace Ads and Listings appeared first on Search Engine Land. How it works.

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Search Engine Land

MARCH 27, 2024

Additionally, the search engine blocked or removed 5.5 Google blocked or removed over 1 billion advertisements for violating its policy against abusing the ad network, which includes promoting malware. Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 Why we care. Google blocked or removed 273.4

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Search Engine Land

MARCH 14, 2024

It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.” Consider: Discussions and forums Launched in September 2022, this feature was an early statement from Google that it’s focusing on first-hand accounts and perspectives.

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Search Engine Land

OCTOBER 26, 2023

You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history. You are launching a new promotion or sale for the holiday season where you don’t have extensive performance history.

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Martech

SEPTEMBER 21, 2023

Pluto 5000 , a technology company building the next generation of the internet, has announced the public beta launch of Cartographer AI Explorer. It also deploys data privacy and management features typically reserved for enterprises with vast engineering support. DANI makes it possible to gain immediate insights after data collection.

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SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

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ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

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Search Engine Land

MAY 10, 2023

Google’s helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” Searchers get frustrated when they land on unhelpful webpages that rank well in search because they were written for the purpose of ranking in search engines.

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ClickFunnels

JANUARY 30, 2022

Justin McGill, the founder of LeadFuze search engine for leads, grew his company to $30,000 in monthly recurring revenue in just one year with cold email outreach. Adam Enfroy launched his blog in January 2019. Promote your podcast. Once you have an irresistible lead magnet, you need to be proactive about promoting it.

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Search Engine Land

DECEMBER 6, 2022

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. This will help Google’s systems detect more forms of low-quality content created for search engines and primarily not for people. What is new.

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Search Engine Land

NOVEMBER 22, 2023

Creating a post calendar that can be used to announce promotions or events leading up to the grand opening. Another benefit of launching the website before opening is that now there’s a way to start collecting potential customer information. The post Local SEO for new physical locations appeared first on Search Engine Land.

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Search Engine Land

AUGUST 3, 2023

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%. “We Why we care.

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Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

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Search Engine Land

JANUARY 27, 2023

We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature. Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Because it was.

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Search Engine Land

OCTOBER 3, 2023

Predictive targeting Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land.

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Search Engine Land

DECEMBER 14, 2022

Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. This launch will affect all languages.” Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”. What Google said.

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Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

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Search Engine Land

NOVEMBER 17, 2022

Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings.

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Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines. However, nearly 40% of U.S.

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Objectives and Key Results Retail Engineering Launch 116

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program.

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Engineering Campaign Click Through Rate Launch 129

Search Engine Land

JANUARY 12, 2023

Google wrote that this launch “may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”.

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Launch User Experience Promote Engineering 121

Search Engine Land

NOVEMBER 1, 2022

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. ” Updated coupons and promotions. Google now has new coupons and promotions labels in the shopping search results.

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Search Engine Land

SEPTEMBER 11, 2023

You can’t just wait for search engines to index your website or for people to start searching for your event. That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. You need to make them aware of it and get them excited.

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Search Engine Land

JUNE 9, 2023

Advertisers are now concerned that their products and services could be promoted next to inappropriate content. The search engine also said that advertisers would not have the choice to opt out, however, it would be closely monitoring the performance of ad placements during the experimental phase. What is happening?

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Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. Commenting on the new Branded Content search feature, Meta said: "Ads are just one way for businesses to promote a product or service on Facebook and Instagram. What has Meta said?

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Search Engine Land

JULY 6, 2023

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. It’s worth noting that Meta’s other brands, such as Instagram, launched without ads.

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Search Engine Land

SEPTEMBER 21, 2023

Google is known for experimenting with Search – and noted that it’s very hard to keep track of launches and “unlaunches,” adding that these unlaunches happen “a lot.” He said it would take a “considerable amount of engineering time” to expose that data.

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Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

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Objectives and Key Results Retail Real Estate Engineering 86

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. AI can optimize this content for search engines, ensuring your startup gets the visibility it deserves. They are increasingly prevalent in a variety of industries. The result?

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Search Engine Land

MAY 24, 2024

Let’s start with comments from Gary Illyes , a webmaster trends analyst at Google, from September, as reported here on Search Engine Land: “I think they [links] are important, but I think people overestimate the importance of links. There are many ways that search engines can discover websites, such as with sitemaps.

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Objectives and Key Results Trust Engineering Technique 123

Search Engine Land

SEPTEMBER 18, 2023

As a primer, “ SEO and website design: How to build search engine-friendly sites ” will provide you with the background knowledge to build SEO into the fabric of your website redesign. The charity promoted a natural approach to helping with MS and, as such, was not well-funded.

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Search Engine Land

JUNE 22, 2023

Since its launch, Ads on Reels has witnessed rapid growth, with people re-sharing them more than 2 billion times a day – a number that has doubled over the last six months. Music optimization – Meta launched free, high-quality songs from its Sound Collection library that can be used on Facebook and Instagram Reels and Carousel Ads.

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