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Microsoft, BigCommerce team up to launch new marketplace Ads and Listings

Search Engine Land

They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. The post Microsoft, BigCommerce team up to launch new marketplace Ads and Listings appeared first on Search Engine Land. Why we care.

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Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Search Engine Land

Additionally, the search engine blocked or removed 5.5 Google blocked or removed over 1 billion advertisements for violating its policy against abusing the ad network, which includes promoting malware. Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 Why we care. Google blocked or removed 273.4

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How to identify and rank for ‘hidden gems’ in SEO

Search Engine Land

It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.” Consider: Discussions and forums Launched in September 2022, this feature was an early statement from Google that it’s focusing on first-hand accounts and perspectives.

Launch 116
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

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8 Twitter alternatives marketers need to know about

Search Engine Land

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. It’s worth noting that Meta’s other brands, such as Instagram, launched without ads.

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6 Microsoft Audience Ads product updates

Search Engine Land

Predictive targeting Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines. However, nearly 40% of U.S.