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The high cost of undervaluing experienced marketing leadership

Martech

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. That requires meeting your stakeholders where they are, not where you are. That requires meeting your stakeholders where they are, not where you are. Campaigns go ignored. ICP definition. Intent data.

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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible.

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Google Ads updates gambling and games policy

Search Engine Land

The Google Ads gambling and games policy United States country-specifics has been updated. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. Why we care. Certification.

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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. country-specifics. Starting Dec. Certification.

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

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How to guarantee your marketing wins every time

Martech

Marketing is often seen as a gamble: “Will this work? Many campaigns require significant investments. You can ensure that every campaign you launch and every dollar you spend has the highest chance of success by making one simple shift in how you approach your marketing. Here’s how to guarantee your marketing wins every time.

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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.