Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. They should support and promote one another for greater impact. The Scarecrow.

Campaign 74

Campaign Gambling Construction Entertainment 74

Outreach

JANUARY 31, 2019

Everyone is living the dream: promotions, vacations, beautiful relationships and even more beautiful cars. Or maybe your company’s product is bad, your manager’s an idiot, and sales is a dumb career anyway. Those first cold-calls and email campaigns are fraught with confusion and ego-killing missteps. So, why aren’t you?

Gambling 75

Gambling Cold Call Quota Drivers/motivators 75

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Impressive! So was it successful?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Before you launch your ad campaign, you'll have to figure out a few things.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to buy your product? Show users why the product is perfect for them. Where are you right now?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

SEPTEMBER 12, 2019

Because more and more people prefer to learn about products through video , looking at popular commercials for marketing inspiration could be incredibly beneficial to your strategy. Text-based reviews or customer testimonials are great, but a picture or video of someone successfully using a product is worth at least a thousand words.

Sports 75

Sports Drivers/motivators Gambling Promote 75

Hubspot

SEPTEMBER 26, 2019

Once you get to know what your target audience is interested in and what they love about your products, incorporate those ideas into your content. Being a business that’s inconsistent with its message, products, and goals can lead to a loss of revenue. If a customer wants to know the specs of your product, tell them.

E-commerce 76

E-commerce Gambling CRM Promote 76

Hubspot

OCTOBER 25, 2012

If you've ever seen a company's marketing campaign and stopped to think, "Wow. Apple is known for their outstanding marketing campaigns, but it always seemed a little more geared towards the consumer marketing. They're leveraging email marketing to keep those "like a boss" campaign multi-channel! Procter & Gamble.

Gambling 75

Gambling Sports Campaign Drivers/motivators 75

Hubspot

JANUARY 23, 2017

Research has shown that 67% of consumers are more likely to purchase products and services from a company that supports a cause, making your company a more ideal candidate. Some activities, like a cash donation or a company charity run doesn’t in itself, fit into the funnel, but the promotional efforts for it can.

Gambling 68

Gambling Construction Price Start-ups 68

ConversionXL

FEBRUARY 8, 2016

Clearly you don’t want to inspire fear in your customers about your product. What works, then, is inspiring fear at the prospect of not having your product. A classic example… Promote Customer’s Efficacy. There’s empirical support for its effectiveness in driving behavioral and attitudinal change.

Drivers/motivators 90

Drivers/motivators Gambling Price Up-sell 90

Hubspot

JULY 16, 2013

However, the translator for Coors must have been product testing that day and their slogan "Turn It Loose," when translated, became "Suffer From Diarrhea." However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends , Coors never actually ran an ad campaign featuring any of these slogans. True or False?

Gambling 68

Gambling Territory Campaign Promote 68

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

Campaign 72

Campaign Gaming Represent Launch 72

Hubspot

MARCH 28, 2017

Procter & Gamble recently made an unsettling discovery. For example, in the affiliate model, a management agency can more effectively encourage select affiliates to increase promotions by aligning incentives with the consumer behaviors they most value. And good for them. A Need for Greater Transparency. Transparency is baked in.

Contract 73

Contract Gambling Clients Networking 73

Hubspot

JULY 21, 2011

Anyone who’s ever launched a lead nurturing campaign knows that the resource of a prospect’s email address is a marketing privilege not a right. As far as the name itself is concerned you have options, but the most cohesive option is choosing someone who implemented the campaign personally. Sign Off in a Personal Manner.

Gambling 56

Gambling Campaign Prospecting Launch 56

ConversionXL

SEPTEMBER 6, 2013

Not because they have a conversion problem but because they never really nail the product or how to market it. Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Change who your product is for. image source.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Spiro Technologies

JANUARY 26, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We print glassware apparel and then we sell a lot of promotional items as well. Transcript Adam Honig: Hello and welcome to Make it. Welcome to the show, Chris.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Hubspot

JULY 19, 2012

But Dunkin' Donuts is doing a better job at making that visual content relatable to their fans; many of the photos posted to their Timeline are encouraging fan engagement -- like their Get SanDDwich'd campaign, for example. If their gamble is right, it's better long term thinking for their social strategy as they create more loyal fans.

B2C 77

B2C Networking Gambling Follow-up 77

Search Engine Land

SEPTEMBER 26, 2023

“Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At And the impact? And the journey didn’t end there.

E-commerce 129

E-commerce Engineering Gaming Gambling 129

Hubspot

JANUARY 9, 2019

Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today. Choose a campaign objective. From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding. Pick a bid strategy.

Process 77

Process Angle Click Through Rate Gambling 77

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Introduce a new product or service to the market. Differentiate your product from your competitors’. Once products and services arose, so did the need to make them known. 1994 : The first email spam campaign launches. 1893 : Retailer Sears, Roebuck, & Co.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

NOVEMBER 6, 2019

Because many of them have jobs or are in higher education, these listeners might be interested in learning about a wide range of products or services that make daily life or work easier for them. Before going into detail about how he uses these products, he also notes that these companies sponsored the episode.

Networking 77

Networking Promote E-commerce Launch 77

Hubspot

DECEMBER 5, 2016

It turns out people really like cute animals -- even if those animals are promoting things. In addition to sponsorship deals, many of these pets generate income from their own branded products, such as books, calendars, apps, clothing, mugs. Other promotional clients include Petco, Figo Pet Insurance, and the Subaru Puppy Bowl.

Promote 77

Promote Gambling Follow-up Campaign 77

Sales Hacker

NOVEMBER 28, 2018

This can be broken down by industry, job title or parameters of a certain marketing campaign or promotion. Your marketing teams will test out different messaging for ads, content, campaigns, etc. It’s almost like high stakes gambling but with your sales reps’ time. Was there no need for the product?

Process 81

Process CRM Sales Territory 81

Hubspot

JANUARY 31, 2012

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. Only a few of those people are in a position to buy your product." The point is, it can (and should!)

Niche 73

Niche Gambling Engineering Gaming 73

The Lost Book of Sales

JULY 12, 2021

Tips on whole product management. R&D decisions: From products to whole products. If we cannot at least learn to predictably and successfully bring high-tech products to market, our countermeasures against the onslaught of commoditizing globalization will falter, placing our entire standard of living in jeopardy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

JANUARY 10, 2013

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice. Get a free Whopper.

Campaign 78

Campaign Entertainment Gambling Launch 78

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Lead Fuze

JANUARY 2, 2024

Optimizing Email Subject Lines Your email subject is the come-hither look of your marketing campaign. Campaign Monitor’s treasure trove is proof positive: brands who master this art see serious visibility spikes. It’s what lures subscribers from their crowded inboxes to feast on your content.

A/B testing 52

A/B testing Click Through Rate Campaign Sales 52