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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

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The high cost of undervaluing experienced marketing leadership

Martech

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Campaigns go ignored. He believes fractional GTM roles represent the future.

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The Great AI Talent Grab: The Latest 20VC with Jason, Harry and Rory

SaaStr

The Meta Acquisition Strategy: Insurance Against Irrelevance Meta’s aggressive pursuit of AI talent, reportedly offering hundreds of millions to poach from OpenAI, represents something far more strategic than typical Silicon Valley talent wars. This creates a fascinating economic dynamic. .

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How to Write an Effective Communications Plan [+ Template]

Hubspot

Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. When writing the communication plan, work with groups or representatives from your stakeholder groups to improve accuracy. Strategies should solve goals or potential risks.

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P&G's Olympic Effort: A Video About Moms and Athletes

Hubspot

For marketers, the challenge is to create marketing around the Olympics that feels authentic to the brand they represent as well as to the games, and to do that without being overly cheesy. In that spirit, I present the following video made by Procter & Gamble. million times.

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This day in search marketing history: January 27

Search Engine Land

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.