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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

Government agencies. A government agency could exist to provide accurate information to individuals trying to find voting locations or their local DMV. If you want some light reading on UX though, here are some recommendations to get you started: Great User Experience (UX) Leads to Conversions. Content sites. Nonprofits.

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How to Build a User Research Culture

ConversionXL

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Good UX can help with each of those things. A “braided” approach to UX and design. Image source ). Image source ).

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3 prevailing themes pointing to a martech reset

Martech

Yet, we also see the utility in running parallel tracks over the 12 to 16 months it takes to select and burn in a CDP, whereby one workgroup works on the technology and the other workgroup labors to get data sources, quality, pipes and governance overhauled. Digital asset management platforms compelling major enterprise asset clean-ups.

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Nudge Marketing: From Theory to Practice

ConversionXL

Based on Daniel Kahneman and Amos Tversky’s work Thinking, Fast and Slow , there are two sides of the brain that govern all of our decision-making. Drive segmented email campaigns. You can target these shoppers with an email campaign that focuses on promoting sustainable materials. Optimize your Facebook campaigns.

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Learn the anatomy of a martech center of excellence

Martech

Governance and compliance. They offer data-driven insights into customer behavior, campaign performance and overall marketing strategies. This team is composed of experts in various fields, such as: UX design. Campaign optimization. Let’s explore the various roles critical to building a strong martech COE. Social media.

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The Real Story on MarTech: Should you build or buy a customer data platform?

Martech

Some packaged CDPs offer lateral services around orchestration, campaign management and even outbound messaging. You also enrich your profiles with additional data while ensuring data governance and compliance. those providing governance solutions). What does a CDP do (for you)? and applies them to customer data.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. The AMP pages then transitioned users to a PWA to ensure consistent speeds and a great UX. The impact of PWAs on performance, UX, and accessibility.

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