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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. Watch the demo Benefits of promotional pricing Why would a business want to lower its profit margins voluntarily? Are they running similar promo campaigns?

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The Only Guide You Need To Tracking Lead Generation

ClickFunnels

Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results? Start investing more time, more energy, and more money in that campaign. And launch your funnel! …in Do More of What Already Works. Double down on what already works! Create your first lead magnet.

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7 Underused Email Campaigns That Will Help You Nail Your Conversions

ConversionXL

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. Just getting in touch because I noticed you didn’t launch your flight contest. This is guest post by Chris Hexton from Vero.

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5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Hubspot

One possible reason is your team is missing the mark on some key campaign attributes. As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. Learn how to incorporate into your marketing campaigns here. 5) Accurate Ask Amounts.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

In fact, affiliates accounted for 57% of in-store purchases for that campaign. Launching and running your affiliate program. Affiliate networks are like mediators that provide merchants and affiliates with tracking and maintenance solutions to run their affiliate campaigns, making your life easier.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

I get hassled for this all the time, but I am proud to admit that I am a cost evaluating, penny-pinching, profit-margin-analyzing geek to the core. We grew over 600% last year and hold steady at a 40% profit margin. They reach decision makers long before inbound marketing campaigns. In many cases, it’s not.