Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. A clear understanding of core objectives (i.e.,

Objectives and Key Results 125

Objectives and Key Results Technology Technology High impact 125

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. I am trained with MarTech content.

Objectives and Key Results 114

Objectives and Key Results Territory Click Through Rate CRM 114

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually.

Meeting 135

Meeting Objectives and Key Results Sports Follow-up 135

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Fostering a culture that values prompt and decisive action is key. It’s time we address it head on.

Objectives and Key Results 117

Objectives and Key Results Government Strategize Launch 117

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What’s the best campaign tactic today for new contact discovery? Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns. I am trained with MarTech content.

B2B 122

B2B A/B testing Lead generation Objectives and Key Results 122

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. What are other technology options?

Objectives and Key Results 118

Objectives and Key Results Customer Relationship Management Technology Technology 118

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers.

Customers 115

Customers Objectives and Key Results Cross-sell Follow-up 115

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Start-ups Growth 98

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Gaps in expertise can lead to ineffective campaigns and wasted resources.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Both use cases help your emails resonate more with recipients and makes campaigns more engaging and effective. Updates HubSpot administrators will love Enhanced workflow control with association labels.

Objectives and Key Results 116

Objectives and Key Results CRM Contact Pipeline 116

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Buying committee exploration: Are your marketing campaigns targeting the right people?

B2B 126

B2B Objectives and Key Results Cross-sell B2C 126

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Business email address Sign me up!

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This helps players achieve objectives consistently, even when team members change. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 114

Objectives and Key Results Strategize B2C CRM 114

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Generative AI can streamline communication.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

OCTOBER 29, 2024

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” To get fresh results, you must converse with the world.

Objectives and Key Results 123

Objectives and Key Results X-functional A/B testing Campaign 123

Search Engine Land

AUGUST 8, 2024

Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 117

Technology Technology Objectives and Key Results Drivers/motivators 117

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

SEPTEMBER 28, 2021

It’s really important that marketers leverage your existing marketing elements creatively to help sales close deals with key accounts,” Didner said. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. Scaling ABM with technology. Didner said.

Campaign 109

Campaign Objectives and Key Results Customers B2B 109

Martech

JUNE 18, 2025

Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation. MarTech State of Your Stack: 169 marketing and marketing operations professionals examining technology tool usage and challenges. Marketing teams can’t execute unified campaigns.

Government 68

Government Objectives and Key Results Technology Technology 68

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Boost engagement rates on key channels by 30%. Expand partner-driven revenue by 30%.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Veloxy

MAY 30, 2024

With the advent of digital technology, cold outreach has transformed. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Highlight key benefits and use visuals if possible.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Image: Papa Johns & Netspend.

Campaign 109

Campaign Objectives and Key Results Angle Promote 109

Search Engine Land

FEBRUARY 14, 2024

There are over half a dozen options, each serving different objectives and use cases. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle. Dig deeper: Bidding and bid adjustments in paid search campaigns 3.

Campaign 124

Campaign Objectives and Key Results Profit margin Lead generation 124

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Analyzing campaign performance data. Integrate your prompt library metadata with your DAM to link prompts to resulting assets. First, what is AIOps? Track risks and dependencies.

Objectives and Key Results 117

Objectives and Key Results Government Campaign Legal 117

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

Retail 134

Retail Niche Objectives and Key Results Technology 134

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. What is the client’s priority objective? Has this changed?

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

InsightSquared

JULY 1, 2019

Yet while marketers have continued to move further and further away from vanity and campaign-level metrics, these once-cutting-edge solutions have failed to keep pace with marketing’s growing needs. Looking Back: Key Findings from 2018. Key Findings from 2018. Key Findings of 2019.

Objectives and Key Results 21

Objectives and Key Results SQL B2B Pipeline 21

Search Engine Land

FEBRUARY 14, 2024

The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. Take Coca-Cola, for example.

Campaign 108

Campaign A/B testing Objectives and Key Results Appointment 108

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. The key is knowing how and when to use each one. Historically, accessing MMM required significant investment in technology and licensing. Processing.

Objectives and Key Results 111

Objectives and Key Results A/B testing Drivers/motivators Strategize 111