Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Predictive content ensures best fit assets are presented. Marketo Sales Insight to drive account and prospect intelligence to sales. Campaign channels. Click here to download!

E-commerce 122

E-commerce Tradeshows CRM Healthcare 122

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Content may be presented live or may be recorded.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Heinz Marketing

OCTOBER 30, 2019

Here’s Part I of what I personally found to be the most valuable takeaways (along with the sessions they came from and brief explanations): Use Mind-Mapping to Understand Prospects. That way, we can rank and score each contact or account on relative intent and eventually place them into highly targeted campaigns. Which one(s)?

B2B 8

B2B Contact Consult Drivers/motivators 8

Cience

NOVEMBER 20, 2019

That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Another problem that is especially topical for conferences with 1K+ attendance is finding the right people to present your company to. Tip : You’re using prospecting techniques.

Lead generation 40

Lead generation B2B Appointment Campaign 40

ConversionXL

OCTOBER 22, 2018

The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement. Here’s what I mean: Prospect A sees a Facebook Ad for your newest blog post and clicks through. They measured success by the number of attendees, which they counted as net new prospects. Closed-Won.

B2B 131

B2B Process Campaign Contact 131

Hubspot

MARCH 24, 2020

You can likely envision the palpable excitement your prospects will have for your new product or feature, but at the same time, it may seem daunting to get the word out. To set the product announcement up for success, you may also choose to strategize a supporting launch campaign. The problems and pains that it solves. Set S.M.A.R.T.

Product 46

Product Tradeshows Launch Promote 46

Sales Hacker

APRIL 21, 2022

The actual campaigns and programs may change depending on who you’re targeting. I’ve found the best campaigns are multi-channel. Outbound sales needs to piggyback on marketing campaigns. The best sales targets are folks who have already interacted with a marketing campaign (or product) in some way. Personalization.

Legal 87

Legal Cross-sell Contract Price 87

Heinz Marketing

MARCH 23, 2021

However, as the pandemic continues to redefine how organizations reach their audiences and prospects, the new year brings a new wave of events – hybrid events. . On-demand presentations. Online events don’t have to be lackluster video presentations. So, what’s the buzz with hybrid events and why should you care?

B2B 83

B2B Presentation CRM Strategize 83

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Prospect Intelligence. Prospect Engagement. San Diego, CA and New York, NY (November 5, 2019) –. You’ve basically got. Blog Article. Industry News.

Customers 20

Customers Tradeshows Technology Technology 20

Hubspot

JULY 21, 2015

But I've never combined the two -- maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Managing other design needs such as presentations, signage, and trade show collateral as needed.

Networking 78

Networking Entertainment Promote Lead generation 78