Effective planning is essential in agile marketing
Martech
NOVEMBER 19, 2021
I suggest planning for one week if it’s challenging for your team to stick to a plan, and planning for two weeks if you tend to work on larger projects or campaigns. It may be something like, “Our goal in this sprint is to launch a micro-campaign to reach prospective buyers in the Seattle area for our new cold brew coffee flavor of the month.
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