Remove Click Through Rate Remove Clients Remove Referrals
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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Replacement metric: Website conversion rate (by traffic source and goal completion) Why it’s stronger: Conversion metrics tell you what percentage of your website visitors are completing a desired action (e.g., filling out a form, downloading a resource, requesting a demo). Vanity metric No. Vanity metric No.

CTR 87
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

They’re potential partners, collaborators, and clients. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. After all, your LinkedIn network is vitally important for sales referrals, prospecting and other activities.

Closing 62
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What is customer engagement? Strategies and best practices to know

Highspot

“Delivering rich, personalized digital engagements that address the unique challenges and needs of each deal will increase client clarity, drive confidence, and accelerate deal cycles,” Highspot’s “What Good Client Engagement Looks Like” guide explains. Those are high-level benefits.

GTM 52
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The biggest email newsletter mistake B2B companies keep making

Martech

For instance, many of my European clients use the term email newsletter interchangeably with email message any message a company sends to its subscriber base, regardless of content, is considered a newsletter. Case study I helped a client create a new email newsletter a year ago. They make versions for prospects and clients.

B2B 120
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Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot

For partners looking to scale, this means a huge opportunity to specialize in areas like AI model training, data optimization, and cross-platform automation, offering deeper value to clients while increasing profitability. Email click-through rates reached 34.2%, compared to the 12% industry average. industry benchmark).

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Email Marketing For Real Estate Agents – 8 Effective Strategies

ClickFunnels

Email marketing is a great way to stay connected with clients and build relationships that can last for years. Email marketing provides a great way for real estate agents to stay in touch with their clients and prospects. Open Rate: This is the percentage of subscribers who opened your email. Referral Request.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Image source.

Growth 113