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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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Lisa’s App of the Week: Iterable

Heinz Marketing

The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. Users can gain insights into metrics such as open rates, click-through rates, conversion rates, and more.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. What actions will you take?

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. What actions will you take?

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH).

Retail 109
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. Suppose your product is selling in multiple countries. That’s why you should keep track of conversion rates across the entire funnel. Here, the sign-up and click-through rate is 10%.

Customers 135
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The Google anti-trust trial: A deep dive into the details

Martech

During Weinberg’s cross-examination by Google, Google’s lawyer pointed out that DuckDuckGo’s market share is lower in Europe compared to the United States, even in countries where a default search engine choice screen has been introduced. Google tends “not to tell advertisers about pricing changes”, he added.

Trust 79