Search Engine Land

MARCH 14, 2024

Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. A simple SEO A/B test may involve testing title tags and meta descriptions that drive higher click-through rates.

A/B testing 115

A/B testing Click Through Rate UX Engineering 115

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Pay attention to their backlink profile, site user experience (UX), and keyword targeting.

Click Through Rate 138

Click Through Rate A/B testing Retail Strategize 138

Search Engine Land

AUGUST 17, 2023

Gobert-Jones predicts, “The reality will be much more nuanced, focusing on where the AI creates truly addictive user experiences. When a brand term ranks number one on the SERP for both paid and organic, with no other bidders, there is no need to pay for those clicks. ” This question comes up a lot.

Click Through Rate 94

Click Through Rate A/B testing Campaign User Experience 94

Search Engine Land

DECEMBER 7, 2023

Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. The future is about owning SERPs real estate vs. ranks through multiple touchpoints. Multichannel approach Diversifying your content based on your customer touch point is more important than ever.

Niche 135

Niche User Experience Real Estate CTR 135

Lead Fuze

NOVEMBER 7, 2023

A boost in user experience as they find exactly what they’re searching for when landing on your pages from search results. Additionally, a notable rise occurs not just through increased click-through rates but overall site visibility too. How to use SEO core AI plugin? What is AI in SEO?

Click Through Rate 52

Click Through Rate User Experience Engineering Gaming 52

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. It also improves user experience to drive engagement and conversions. ” (You can use ChatGPT here.)

Niche 134

Niche User Experience CTR Click Through Rate 134

ConversionXL

NOVEMBER 28, 2022

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.

Lead generation 100

Lead generation Click Through Rate Contact Follow-up 100

Search Engine Land

APRIL 17, 2024

Information used to create a user’s Discover feed includes their browsing history, location, search history, app usage and other data points. Users can customize their feed by selecting topics of interest or adjusting their preferences directly in Google Discover. Design your content with mobile users in mind.

Entertainment 123

Entertainment CTR Click Through Rate User Experience 123

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

Price 120

Price CTR Click Through Rate Campaign 120

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Search Engine Land

JUNE 12, 2023

(Note: The expected click-through rate is the third metric. Both landing page experience and ad relevance measure how well the keyword matches the content in the ad and landing page. Instead, you should be thinking about the customer experience and how the flow from keyword to ad copy to landing page can be consistent.

CTR 101

CTR Click Through Rate User Experience Conversion 101

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can. Emails that consistently bring value create lasting bonds.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

NOVEMBER 1, 2023

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data. Creating a customized GBP is free and relatively easy. versus "Street."

Sports 127

Sports Angle Click Through Rate Engineering 127

Search Engine Land

NOVEMBER 7, 2022

This nurtures their interest, engagement, and trust over time so they eventually become customers. Content is how you keep those people on your pages, nurture and eventually convert them into customers. CTR, or click-through rate, is the percentage of people visiting a webpage who click a specific link.

User Experience 109

User Experience CTR Click Through Rate Engineering 109

Search Engine Land

FEBRUARY 19, 2024

Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency.

Objectives and Key Results 114

Objectives and Key Results Territory Real Estate Hospitality 114

Search Engine Land

DECEMBER 1, 2023

Create dedicated categories for Christmas to make it easy for users to navigate to seasonal items. This will help those individual products to rank for those all-important searches from potential customers. This includes faster load times, responsive design and easy navigation to improve user experience. See terms.

E-commerce 133

E-commerce Click Through Rate Strategic planning Pitch 133

ConversionXL

NOVEMBER 22, 2022

Exit Rate: What’s the Difference? What is Click-Through Rate? New visitors vs. returning visitors: Understand how customers use your website Where to track new vs. returning visitors 7. User demographics: Analyze your targeting Where to track demographics 8. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

DECEMBER 18, 2023

Meta descriptions : Craft meta descriptions like they were ad copy to improve click-through rates. User experience (UX): Ensure your site is a joy to use and navigate. Strong calls to action: Make it easy for your users to know what to do next. Page titles: Use keywords naturally within the page title.

UX 138

UX Click Through Rate Engineering Service 138

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Click-through rate is a proxy for relevance.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Search Engine Land

AUGUST 2, 2023

Optimizing your free listings for better search visibility Google’s free product listings can boost the reach of your inventory and get your products in front of potential customers with demonstrated purchase intent for your category or brand. Regularly evaluate your product pages to improve user experience and consumer purchase journey.

Product 97

Product Retail Click Through Rate Territory 97

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 112

Customers User Experience Profit margin A/B testing 112

The 5% Institute

MAY 24, 2023

From attracting potential customers to making the final sale, every step of the conversion process matters. In this article, we will dive deep into the concept of sales conversion, explore its significance, and provide you with strategies to improve your conversion rates.

Conversion 52

Conversion A/B testing E-commerce User Experience 52

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 115

Customers User Experience Profit margin A/B testing 115

Search Engine Land

MAY 7, 2024

Figure 5 (Source: Backlinko ) Note : I use the term “clicks” to explain “organic traffic” from Semrush’s reporting. This is because Semrush estimates clicks based on keyword search volume and click-through rates (CTR), thus not calculating direct sessions or users.

CTR 97

CTR Electricity Real Estate X-functional 97

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

APRIL 28, 2021

In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. To do so, we emailed a small subset of our users. Our open rate was great, at 37%, with a 7% click through rate. The open rate and click through rate dropped by more than half.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 98

Customers User Experience Profit margin A/B testing 98

The 5% Institute

JUNE 26, 2023

They provide insights into how well marketing strategies are driving desired outcomes and can range from financial metrics to customer engagement indicators. They help marketers identify trends, understand customer behavior, and make informed choices to optimize marketing strategies.

Objectives and Key Results 52

Objectives and Key Results Click Through Rate Campaign CRM 52

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. The result?

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

JANUARY 17, 2023

Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. Source : Timing for Bringing Page Experience to Google Search. You may be running an up-and-up, fully legitimate business now, but what if a sketchy business was using the domain before to scam customers?

CTR 107

CTR User Experience Click Through Rate Closing 107

Lead Fuze

NOVEMBER 24, 2023

Preparing for Google’s Innovations Futuristic SEO Strategies Revolutionizing User Experience FAQs in Relation to How Will Ai Affect Seo How will AI impact SEO in 2023? It helps businesses understand user intent more accurately, leading to higher engagement rates. Is AI content bad for SEO?

User Experience 52

User Experience Engineering Strategize Technology 52

Martech

MAY 3, 2023

That sounds like a rough experience, right? Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. And when they are ready, they’ll remember that experience and search for other options (aka your competition). There are three stages to this funnel: Awareness.

Click Through Rate 90

Click Through Rate Campaign Trust User Experience 90

ConversionXL

FEBRUARY 3, 2022

We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. What is growth hacking? via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

DECEMBER 5, 2023

Decoding Google’s RankBrain for Improved User Engagement RankBrain assesses user engagement by evaluating dwell time and click-through rate of visitors to a website. SEMRush’s Content Analyzer, an AI-powered tool provides valuable insights to optimize these aspects further enhancing user experience.

A/B testing 52

A/B testing User Experience Engineering Strategize 52