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How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

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How to build a strategic SEO process

Search Engine Land

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. Do this, and you’ll generate clients’ success. SUBSCRIBE See terms.

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Link intent: How to combine great content with strategic outreach

Search Engine Land

The business significance of effective link intent I can confidently tell you that I’ve won several clients for my agency thanks to the content I’ve written (thanks, Search Engine Land!). A link-intent approach combining great content with strategic outreach is more effective, evergreen, and efficient than siloed content and link initiatives.

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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

How this prompt could be improved: You an experienced SEO consultant with clients in various industries. Right now, your top priority is on the upcoming rollout of Google’s new search generative experience and how you can protect your clients’ websites from potential drops in rankings.

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Entity-based competitor analysis: An SEO’s guide

Search Engine Land

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Help you reveal unique entities your competitors target and the ones Google associates with your niche. The result?

Niche 122
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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. EcoEssentials Niche: Eco-friendly Home Products Strategy: EcoEssentials used Instagram to showcase their biodegradable and sustainable products.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. In our most successful project, a client expected to lose at least 79% of organic traffic is now expected to grow by 97% (in the most favorable scenario). See how to design an SGE recovery project.

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