Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Like, is there a tipping point, I guess?

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 91

GTM Quota Drivers/motivators Sales 91

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Or is that all behind closed doors? The emerging architecture of multi-agent workflows.

GTM 66

GTM X-functional Start-ups Relationship building 66

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. The future of GTM is here. 07:24 Use outcomes and data to differentiate your AI product.

GTM 90

GTM Campaign Pipeline Launch 90

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design.

GTM 119

GTM X-functional Engineering Referrals 119

SaaStr

AUGUST 26, 2024

We’re so close now to the 2024 SaaStr Annual!! if accepted, you’ll receive a dedicated calendar invite with the full details of how to access these ‘closed-door’ events within SaaStr Annual. There are already over 200+ signed up so applications for this one are closing shortly. The 10th Annual!!

Networking 117

Networking GTM X-functional Finance 117

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

SEPTEMBER 22, 2023

Thanks for reading The GTM Newsletter! This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. See more top GTM jobs here. That’s all this week.

GTM 115

GTM X-functional Inside sales User Experience 115

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

JULY 12, 2024

They aren’t part of the water cooler conversations or close to the center of power and decision-making. Open source is all about value creation, and GTM teams are all about value capture. You can get wowed by someone saying they have this playbook that worked at x company and that they can apply it to yours.

GTM 116

GTM X-functional Meeting Pitch 116

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. x in this case, you would already be at break even. Over the past 5-7 years, Sapphire has seen in its data the base composition of GTM teams at best-in-class companies changed dramatically.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. 1) Freemium.

Go To Market 93

Go To Market GTM X-functional Territory 93

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Keep optimizing your current GTM. How do you implement this new plan while also maintaining the current one?

Go To Market 97

Go To Market Growth GTM X-functional 97

ConversionXL

JULY 8, 2020

The keyword insertion function matches the exact keyword someone typed in. There are a few requirements for images that you can use in ads: Minimum image dimensions: 760 x 400 pixels; Maximum image dimensions: 1,900 x 1,000 pixels; Required aspect ratio: 16:9; File types eligible: jpeg,png, and.gif. Image source ). Bid strategy.

X-functional 100

X-functional GTM Appointment Campaign 100

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. His work frees Aaron to focus on what he loves: product and engineering.

X-functional 114

X-functional Non-Profits Price GTM 114

Search Engine Land

SEPTEMBER 7, 2023

Tech Tech functions the same way as demographics. Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. Open/Closed Funnel: By default, funnels are closed. You can break down revenue by city, country, users, and more here.

Campaign 136

Campaign Follow-up GTM Start-ups 136

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 85

GTM Negotiate Profit margin Contract 85

Highspot

MAY 20, 2022

This ensures that reps can execute your sales strategy effectively in the field – and close more deals. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Demo: Details demo best-practices. Product: Details approach for specific product line.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 100

GTM Engineering Growth X-functional 100

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 65

GTM X-functional Start-ups Go To Market 65

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. I mean, And as you can imagine, everyone is focused on closing the year.

GTM 111

GTM Sell Customers Cold Call 111

Sales Hacker

JUNE 10, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. What GTM functions (e.g. what to ask, how to prepare, what not to do).

GTM 65

GTM Networking Growth Go To Market 65

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 62

GTM B2B Follow-up Campaign 62

Sales Hacker

FEBRUARY 19, 2019

In this webinar How To Bump Prospect Engagement By 50% , Lauren revealed some of the closely guarded trade secrets on increasing email engagement. He also spent close to ten years at Marketo, rose up the ranks and eventually became EVP of worldwide sales. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert.

Cold Call 13

Cold Call Inside sales Sales B2B 13

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. That’s an internal function, but to the customer it shouldn’t be obvious that that’s their obligation, right?

X-functional 56

X-functional SQL Pipeline Go To Market 56

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? How should this data feedback into your product roadmap and pipeline? *

Price 61

Price GTM Up-sell Product 61

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. It’s one of my faves.

GTM 77

GTM X-functional Objectives and Key Results Start-ups 77

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 99

GTM Gambling B2B E-commerce 99

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. And hindsight is 2020.

GTM 76

GTM Growth X-functional Referrals 76

Sales Hacker

APRIL 29, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the companys growing suite of tools. The future of GTM is here. The AI SDR Summit, put on by Qualified, just took place.

GTM 85

GTM Product X-functional Start-ups 85

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 96

GTM X-functional Price Pipeline 96