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Why advertisers can no longer trust Google

Search Engine Land

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Clearly, trust is a major issue – and in the court of public opinion among advertisers, Google has already been found guilty. Spoiler alert: it’s not good.

Trust 139
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How to build trust and loyalty in retail with reception marketing

Martech

The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How

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How To Sell High Priced Products – The Blueprint

The 5% Institute

In this guide, you’ll learn exactly how to sell high priced products, by using a proven step by step formula we teach Sales Professionals and Business Owners around the world. Read on to learn exactly how to sell high priced products, and how you can implement it into your sales strategy. What Are High Priced Products?

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. ” “The Google Ads system works best for everybody when the ads we show are relevant and closely match what customers are searching for.”

Price 117
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How to create local content that builds trust and drives sales

Search Engine Land

The most important part is that you are creating content that helps you build authority and trust with your potential customers. A priority for any local website should include presenting your business authentically and helping your potential customers know, like, and trust you. Use your website to introduce: Who you are. What you do.

Trust 89
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4 ways to close more deals in 2023 (according to new buying data)

Gong.io

As a rep, you’re helping them contextualize what they’ve heard and read, provide answers they haven’t been able to find on their own, and act as a trusted advisor to help them select the best solution for their organization. The second is closing deals in less time. Sellers who close deals fastest discuss next steps 53% more.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

Price 52