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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025.

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How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

But how do you develop a business development plan? Strategic Plan. When we refer to a business development strategic plan, however, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through your flywheel and close deals.

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B2B marketing can’t hide from change forever

Martech

Realizing this golden age requires strategic planning, collaboration and adaptability from marketing and martech. Strategic use of data Weve barely scratched the surface of what martech can teach us because were not asking enough questions. Not even close. And thats likely because we dont know enough.

B2B 101
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The AI-powered marketer’s roadmap to the future of content

Martech

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. Advanced chatbots and AI-powered conversational interfaces are becoming sophisticated enough to handle complex queries, provide personalized recommendations and even close sales.

Negotiate 129
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Slower Time-to-Market : Learning curves can delay launch plans. They can strategically plan and craft campaigns that effectively introduce your offerings to new audiences, ensuring a smoother entry and better reception.

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Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot

By delegating cold calling to a third party, you can free up your sales reps to focus on closing deals and nurturing authentic relationships with qualified leads. This allows your team to focus on core business activities such as product development , strategic planning , and customer service.