Humanizing B2B: The key to better customer experience
Martech
NOVEMBER 6, 2023
Unlike most B2C transactions, when a B2B buyer begins the customer journey, they aren’t just representing themselves but a whole suite of decision-makers within their organization. This means B2B companies need to do more to drive value for buyers than making cold calls and spamming inboxes, which can come off as unhelpful and impersonal.
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