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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

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Dear SaaStr: How Should I Build Our First Sales Comp Plan?

SaaStr

Creating a sales commission plan is critical for motivating your team and aligning their incentives with your company’s goals. Start with the Basics: Commission Structure Base + Commission : Most SaaS companies pay a modeset base salary plus commission. For example: Pay 80% of the commission upfront when the deal closes.

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Comp Plan Mistakes That Sabotage Your Sales Team (Ask Jeb)

Sales Gravy

They can't pay direct commissions because of fee-splitting regulations, but they're struggling to create a compensation plan that motivates high performance. Here's why: Instead of lazy commission-based thinking, you're forced to get creative with performance bonuses tied to specific outcomes. The problem? The problem?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Follower growth: The increase in the number of followers over time. Partnerships: Collaborating with affiliates who promote your products or services in exchange for a commission. Commission rates: The percentage of each sale paid to affiliates. Customer insights: Gaining insights into customer behavior and preferences.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Sales Capacity Planning 101: How to Drive Growth and Hit Your Goals

Salesforce

Sales organizations set lofty goals to drive revenue and generate growth for their business. It’s no longer enough to simply guess how big a team you’ll need to maintain sustainable, consistent revenue growth. The right commission plan motivates your reps to do more of the right behaviors that lead to closed deals.

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Gone are the days when commission, bonuses, and incentive pay were accounted for as direct expenses. With all the complexities of ASC 606, your commission expensing process is more critical than ever. That depends on multiple factors, like the size of your organization, its growth trajectory, and other specific business requirements.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

As a result, companies are facing operational risks threatening growth and other goals. How a clearly defined incentive compensation process can provide transparency around commission structures, so reps don’t think comp is a “black box”. It's no secret that employees are leaving their jobs for greener pastures.