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Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Search Engine Land

The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools. Competition fuels innovation and helps keep prices low. regulators. Possible response.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

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Sales Compensation: The Ultimate Guide

Hubspot

Commission only. Base plus commission. Absolute commission plan. Relative commission plan. Straight line commission plan. When to pay commission. For instance, if you want your reps to prioritize renewals over new business, give them a bigger commission for the former. Commission only.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Figure out a pricing option for a short-long cut, and offer the desired result, tailored exactly to her (questionable?) Their sales process is focused on earning a commission. When they or marketing share new case studies, read them and see what problems your premiere logos are solving for. What does the client need?

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Grow Your Marketing Agency With These 7 Tips

Hubspot

Adjust your pricing model if needed. Do your prices accurately reflect the quality of your service offerings? Make sure the price matches the effort, especially if you've experienced an increase in clientele. A set pricing model ensures you have enough resources to allocate within your company.

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